ABC News
What Would You Do?

Confronting Racism in America

Customers React Very Differently When Hispanics Denied Service at N.J. Deli

FONT SIZE

It was 6:30 a.m. on a Friday in downtown Linden, N.J., when two Hispanic day laborers were struggling with their English as they tried to order a coffee and a sandwich at a deli.

What would you do if confronted with racism?

But rather than getting served, they got a string of insults hurled at them from the clerk behind the counter. Their broken-English request for food was met with a barrage of racist remarks, including, "Get back in your pickup truck with the rest of your family."

This scene wasn't real. It was all part of a "What Would You Do?" experiment designed to find out what action, if any, bystanders would take after watching the men's exchange with the clerk.

Seth Perlman, the manager of All Aboard Bagel and Deli, agreed to ABC News' using his business to test people's reactions to bigotry. The racist cashier standing next to him was an actor hired by ABC News, as were his victims.

Related

Here in this working-class neighborhood 15 miles west of New York City, people have a reputation for tolerance. But, sometimes, the reactions were far less open-minded than one would expect.

In the face of blatant discrimination, many people seemed immobilized, some too stunned to react. After being turned away by the cashier, one of the day laborers asked a nearby customer for help. She suggested that he try another store down the street. Many other customers had a similar reaction, quietly walking away after being solicited to help.

Although some customers seemed indifferent, others were quite willing to let everyone know exactly how they felt.

Upon hearing the cashier's racist attacks on the day laborers, customer Darick Maxis, a black man, seemed to take the side of the clerk.

"If you want me to make you leave, I'll make you leave," he told the Hispanics. "So leave. That's all I gotta say. Leave!"

When ABC News' John Quinones approached the scene and let him know the exchange was a television experiment, Maxis continued his rant.

"You know what I think?" he asked. "I think they're taking our jobs because we ain't got no jobs."

But, later, Maxis said that he regretted what he'd said and was simply caught up in the heat of the moment.

NEXT >
Next Story: Would You Stop a Hate Crime in Progress?
SHARE
UPLOAD
Comment & Contribute

If you would like to tell us more facts about this story, please click here to send the editors of ABC News a separate email with the information you have.

Watch Video
1 2 3 4 5
What Would You Do? News
Slideshows
1
Top Stories
1 2 3 4 5
Click Here
ABC News Features
1 2