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John
Becherer
CEO
United Soybean Board
John Becherer is the United Soybean
Board’s Chief Executive Officer.
The organization is made
up of 68 farmer-directors who oversee
the investments of the soybean checkoff
on behalf of all U.S. soybean farmers.
Checkoff funds are
invested in the areas of animal
utilization, human utilization,
industrial utilization, industry
relation, market access and supply.
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Serving
Farmers’ Needs
“We have compositional
enhancements that will continue
to come to the marketplace.” |
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Role for
Biofuels
“The role will depend on
consumers’ attitudes.” |
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Investments in
Trait Research
“We’re mapping the entire genome
for soybeans with the department
of energy.” |
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The Future of
Soybeans
“The opportunity to enhance the
food side is really tremendous.” |
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Future
Initiatives
“We are really attempting to
decommoditize soybeans.” |
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End-users
Expectations
“Faster and Better.” |
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