To help achieve its goal of increasing public awareness and acceptance of breastfeeding, the WIC Program has reached out to stakeholders for building partnerships to promote and support breastfeeding within the community. By fostering community partnerships, we can work together to create successful outreach strategies, develop innovative approaches that address the various needs of breastfeeding mothers, and, increase WIC breastfeeding rates.   Resources from the Food and Nutrition Service Examples of WIC State Developed Breastfeeding Tools General Resources     Resources from the Food and Nutrition Service: Partnering with WIC for Breastfeeding Success is a video highlighting WIC’s commitment and success in breastfeeding promotion and support, and invites stakeholders and health care professionals to partner with WIC to create a national environment that encourages mothers to breastfeed. The target audience for this project is health care providers, health care organizations, policy makers, and other stakeholders that promote and support breastfeeding. Breastfeeding Anytime, Anywhere is a poster demonstrating the theme by depicting WIC moms breastfeeding in a variety of settings in the context of their daily lives. By building partnerships with community and business leaders, we can work to build breastfeeding-friendly communities and make “Breastfeeding….Anytime, Anywhere” a reality! MyPyramid for Moms Fact Sheets provide tips and guidance for the pregnant and breastfeeding mom. Loving Support Makes Breastfeeding Work™ is a breastfeeding support and promotion campaign that is national in scope and implemented at the State level. Includes brochures and posters. Fathers Supporting Breastfeeding is a project targeted to African American fathers so that they may positively impact a mother’s decision to breastfeed.  The project is part of a continual effort to increase breastfeeding initiation and duration rates among African American women by involving fathers in breastfeeding promotion efforts. Includes brochures, posters and a video. Examples of WIC State Developed Breastfeeding Tools (see more): Breastfeeding Friendly Employer Project Vermont initiated worksite outreach programs with recognition of breastfeeding friendly businesses through their Breastfeeding Friendly Employer Project. WIC Breastfeeding Calendar [PDF] The District of Columbia created a calendar, depicting WIC breastfeeding mothers and families, complete with breastfeeding stories and real life experiences, for distributing to employers. Breastfeeding Guidelines for Childcare Providers [PDF] Rhode Island developed numerous materials targeted for community outreach, including Breastfeeding Guidelines for Childcare Centers. Community Action Kit for Protecting, Promoting, and Supporting Breastfeeding [PDF - 106 pages] Texas developed this kit to increase initiation, exclusivity and duration of breastfeeding in the community. Mother's Day Card [PDF] The District of Columbia developed a beautiful Mothers’ Day Card, that featured a breastfeeding family and distributed it to community entities as a reminder that “breastfeeding friendly” businesses are “family friendly” businesses. Loving Support Pharmacy Table Tent [PDF] Arkansas distributed resource materials such as “Medications and Mothers Milk” by Thomas Hale to hospitals and pharmacies within a specific target area. This “Loving Support” pharmacy table tent was displayed at local pharmacies, and encouraged WIC participants to ask for the expert advise of their pharmacist if they had any questions about taking medications while breastfeeding. Training Workshop Guide [PDF] Iowa chose to target health care providers by providing train-the-trainer breastfeeding workshops featuring “ready to use” training kits that included modules from the Mississippi State Department of Health WIC Program “Loving Support” breastfeeding project. General Resources 2008 World Breastfeeding Week - World Alliance for Breastfeeding Action. 2008 World Breastfeeding Week Celebration - La Leche League. 2008 World Breastfeeding Week Kit - International Lactation Consultant Association. Building Partnerships Ideas Checklist - USDA, WIC Works. World Breastfeeding Week - Centers for Disease Control and Prevention.

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