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Instructional Resources

Teaching Direct Marketing and Small Farm Viability: Resources for Instructors

• Description
• How to Order
• Downloadable PDF files

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Downloadable PDF files

Note that the manual totals 312 pages

Introduction/How to Use this Resource

Unit 1 Small Farm Viability Today

Unit 2 Small Farm Business Planning

• Unit 2, Appendix 4
• Unit 2, Appendix 5

Unit 3 Overview of Produce Marketing

Unit 4 Community Supported Agriculture (CSA)

• Unit 4.1 CSA History
• Unit 4.2 CSA Structure and Organization
• Unit 4.3 CSA Outreach
• Unit 4.4 CSA Administration
• Unit 4.5 CSA Crop Planning
• Unit 4.6 CSA Crop Rotation and Soil Fertility
• Unit 4.7 CSA Harvest and Post-Harvest Handling

Unit 5 Other Direct Marketing Options

• Unit 5.1 Farmers’ Markets and Roadside Stands
• Unit 5.2 Collaborative Marketing Groups and Agricultural Cooperatives
• Unit 5.3 Regional Agriculture Economic Development: "Buy Local" Campaigns
• Unit 5.4 Institutional Marketing Relationships and Farm-to-School Programs
• Unit 5.5 Direct Marketing to Restaurants

Unit 6 Land Tenure Options

Evaluation

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