Introduction
An understanding of the complex topics of milk marketing and dairy policy can help dairy producers make informed business plans and decisions. In addition, producers who wish to take leadership roles in the dairy cattle industry need to understand these issues in depth as they seek to improve the industry’s overall conditions. For on-farm processors, being able to present the products of a dairy cattle operation effectively, whether cheese, farm-bottled milk, or other niche products, can contribute to the profitability of dairy cattle operations. Producers can turn to the following articles on marketing quality milk, milk policy, and milk pricing for assistance.