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PM Intranet: Artwork Guidelines
Updated
08/21/2008
Logos are created by USDA or NRCS and have legal copyrights.
Headers are any artwork you create using the logo but adding to it, such as
your PMC's name.
Do
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Don't
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- change the scale of a logo at a 1:1 ratio
- combine USDA and NRCS logos
- add additional images or text to a logo to create a "header"
- make sure the text "United States Department of Agriculture" and
"Natural Resources Conservation Service" are located in or near the logos
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- change proportions of a logo (stretching/squeezing)
- crop logo
- change colors of a logo
- change relationship of elements in a logo
- call your "header" a "logo"
- use NRCS logo with text but USDA logo without text
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The CYMK Pantone colors are accurate, while the RGB, hexadecimal and
Web-hexadecimal values are approximate. Accurate values depend on HSB
(hue, saturation, brightness) settings and color profiles of the software you
use. If you are designing a publication that will be professionally
printed, it is best to use CMYK colors.
USDA logo colors
dark purple lettering: |
CYMK: |
|
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RGB: |
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Hex: |
Cyan: |
100% |
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Red: |
0 |
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#002B59 |
Yellow: |
69% |
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Green: |
43 |
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Web: |
Magenta: |
0% |
|
Blue: |
89 |
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#003366 |
Black: |
60% |
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|
|
|
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dark green fields: |
CYMK: |
|
|
RGB: |
|
|
Hex: |
Cyan: |
100% |
|
Red: |
29 |
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#1D7F67 |
Yellow: |
0% |
|
Green: |
127 |
|
Web: |
Magenta: |
65% |
|
Blue: |
103 |
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#336666 |
Black: |
30% |
|
|
|
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NRCS logo colors
CYMK: Pantone 300 blue |
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RGB: |
|
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Hex: |
Cyan: |
100% |
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Red: |
59 |
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#3B72B7 |
Yellow: |
43% |
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Green: |
114 |
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Web: |
Magenta: |
0% |
|
Blue: |
183 |
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#3366CC |
Black: |
0% |
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|
|
|
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green under teardrop: |
CYMK:Pantone green |
|
RGB: |
|
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Hex: |
Cyan: |
100% |
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Red: |
50 |
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#32A183 |
Yellow: |
0% |
|
Green: |
161 |
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Web: |
Magenta: |
65% |
|
Blue: |
131 |
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#339999 |
Black: |
0% |
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These documents require MS Word.
Converting Images (photos) for use in Documents
(WORD)
This document
describes how to use MS Picture Manager to prepare electronic images for documents.
Find out how to convert large image files to high-quality small file size JPEG
files so that the file size on your documents are not too large.
*Tips: Following these tips will greatly
reduce the file size of your publication which allows your
publication to be downloaded quickly.
- Using graphics software, resize the image dimensions to the desired
size dimension prior to inserting the image into the document. Don't resize the image smaller than the desired size. You can
reduce the dimension of the image further within the document.
Once the image has been reduced in size or resolution, increasing
either of these attributes will diminish quality.
- If the image file size is still large, you can then reduce the dpi
resolution to a minimum of 300 dpi. Graphics that will be professionally printed can be a minimum of 300 dpi
resolution and still print with a high quality.
- Remember, resize the image dimensions first. Reduce the
resolution second.
- Always use "Save As" after modifying an image so that the original
is not modified.
- Once a document has been converted to Adobe PDF format, the file
size can be reduced further if necessary by clicking File - Reduce File size.
- Don't forget to add alternate text (right click on image) to the
image for accessibility.
*Tip: If you are working with pictures that have a very high resolution and
size, modify the dimensions before you insert
them into your document for publication.
- Select Insert, Picture, From File...
- Navigate to your file, select it, and click
the Insert button.
Right-click on the image. From the shortcut menu, select
Format Picture...
- On the "Web" tab insert alternate text that identifies and describes
the picture. This will tag the image so that it meets
Section 508 compliance.
- Resize the image the image dimensions and reduce the dpi resolution if
necessary. Do not reduce the resolution to below 300 dpi. These steps
will greatly reduce the file size of your publication.
DO NOT COPY and PASTE an image into a Word or Publisher document;
if you do, you will lose quality and the ability to manipulate the image.
How to adjust the image without affecting the original image:
- Select the Size tab to scale the image proportionately. Make sure
Lock Aspect Ratio and Relative to
Original Size are checked. Change the scale of the image by using the arrows to
adjust height or width, and the other measurement will change in proportion.
- Select the Picture tab to crop a header without affecting the original
(but do not crop a logo). Change the amount of cropping from all 4 directions by
.1 of an inch or more. Select the Layout tab to make the image moveable. Select the box for
Square or Tight.
- Select the Colors and Lines tab to put a border on the image.
Then in the Line section, select Color.
From the drop down list, select the color you want as your image border. If the
Color list box is not available, it means
you need to go to the Layout tab and select anything other than
In line
with text.
References
USDA
Design Center Resources - USDA logos,
download of USDA Visual Management Manual
Includes information on placement of USDA and agency logos in relation to each
other)
NRCS
Logos and Usage Information
Section
508:
http://www.section508.gov/
Adobe's Accessibility Resource Center
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