The Mack-Blackwell National Rural
Transportation Study Center

| Introduction | History of the National Center |
| Arkansas as the Rural Transportation Center's Location |
| The Center's Mission and Interdisciplinary Structure |
| Participation of the College of Business Administration |
| Other Transportation-Related Activities within the College of Business |
| College of Agricultural, Food and Life Sciences |
| College of Engineering |
| Off-campus Engineering Master's Programs |
| Arkansas Center for Technology Transfer |
| Fulbright College of Arts and Sciences | Staffing of the National Center |
| Contacts | Specializations (Main Menu) |

Introduction

The central focus of this National Center is "Multimodal Rural Transportation." Its mission is to provide transportation education, research and technology transfer on a national basis as it pertains to rural areas. Eighty percent of the nation's transportation network is located in geographic areas that are predominantly rural. Transportation is to be studied in an interdisciplinary manner. Therefore, the Center's program is a collaborative effort of eight academic departments at the University of Arkansas Fayetteville campus. Projects are conducted for other institutions within the state and nation-wide. International activities and relationships are sought after and welcomed as an essential complement to the Center's domestic program.

Central planning and state-dominated rural production and transportation systems further complicate the transitional situation in the New Independent States (NIS) of the former Soviet Union and other developing countries. Primary among these concerns is the monopolistic structure of industrial production and trade. This permeates and dominates the current, monumental problems that are occurring within the transportation sector. The University of Arkansas' institutional capacity and experience in this area through the Mack-Blackwell National Rural Transportation Study Center is consistent with and supportive of the training and other analytical support that will be necessary to help the NIS develop the public and private transportation industry strategies for a private-sector-nurturing market environment.

The National Center has been intimately involved with our domestic transportation industry. As a result, its academic and research staff possess detailed knowledge of their field. This makes them aware of and sensitive to the full range of legal and regulatory issues affecting the transportation industry.

Business concerns use the Center to help them understand and articulate their policy and regulatory concerns. These firms know what it takes to succeed in the marketplace. Such associations and perspectives make the Center's faculty particularly well suited to conduct economic research and policy analysis as it relates to the transportation industry. This applies, in particular, to improving the analytical skills of anti-monopoly agencies to ensure that they have the capabilities to define the marketplace, quantify market shares and levels of competition, and evaluate the relative impact of various commercial arrangements as they relate to the transportation industry.

The Center's ability to identify transportation industry segments and issue areas that will benefit from changes in the regulatory environment is consistent with and supported by its activities and associations domestically. Faculty and their private sector associates would clearly be able to help design and implement strategies to reduce the need for, and effects of regulation and to foster an open, competitive rural transportation industry.

The principal mandate of the Center and associated academic departments is education. As a result, helping to develop appropriate economic education at the post-secondary level as it relates to the transportation industries within the NIS will be well served by the Center's involvement. The group is uniquely well placed to design and implement training programs at the university undergraduate and graduate levels to improve the teaching of economics and other issues relating to the transportation industry in rural areas. These activities will lead to developing relevant graduate and postgraduate research in the institutions with which this activity is associated.

Transportation research has historically focused on urban problems including highway congestion, network gridlock and mass transit needs. Further research in transportation must address rural needs if the U.S. domestic and international development needs are to be met. Although the largest transportation demand is in the urban areas, the rural demand has had, in many ways, as great or greater impact on long term economic and social conditions. Raw materials and agricultural products generally originate in rural areas. Inefficient and inadequate facilities for moving these materials out of rural areas increases distribution costs and the cost of the finished products. In today's international economy, a small margin of cost can mean the difference between market share and market loss.

Many finished products also originate in rural areas and require transportation to their markets. More products could be produced in rural areas if adequate transportation systems were available. Urban problems could be reduced if transportation systems aided and encouraged manufacturing that was more decentralized.

The vast majority of transportation systems are located in rural areas. For example, nearly 80 percent of the highway-lane-miles in the U.S. are located in rural areas. Many of these are inadequate, both geometrically and structurally, resulting in poorer safety and higher transportation costs for materials, products, and services originating or terminating in rural areas. In many cases, other transportation modes could be more efficient than highways If they were available and adequately linked to origination and destination points.

This discussion indicates that improvements in rural transportation systems can have a dramatic impact on other aspects of the economy. The National Rural Transportation Study Center is investigating all aspects of rural transportation and seeking optimum solutions to rural transportation needs. The Center focuses on developing more efficient transportation through the use of multiple modes and the improvement of intermodal linkages. Up

History of the National Center

In 1987, the federal government authorized the establishment of 10 Regional Transportation Centers to promote transportation education and to study transportation problems and issues throughout the U.S. through the Intermodal Surface Transportation Efficiency Act of 1991 (ISTEA). Each of the 10 regional centers is funded at $1,000,000 annually to be matched by nonfederal funds.

Four "national" centers were authorized as part of ISTEA, a "rural transportation" center at the University of Arkansas, a "transit" center at the New Jersey Institute of Technology, a "diversity" center at Morgan State in Baltimore, and an "urban" center at Rutgers University . The National Rural Transportation Study Center and first annual plan were approved in late December, 1992. The Center's name was changed to Mack-Blackwell National Rural Transportation Study Center in November, 1992 in commemoration of the 40th anniversary of the Mack-Blackwell Amendment to the State Constitution which established what is now the Arkansas Highway and Transportation Department(AHTD).

Arkansas as the Rural Transportation Center's Location

Northwest Arkansas is an ideal location for the Center. The entire area is rural with an extensive and developing transportation system. The largest city in the vicinity is Fort Smith with a population of 72,000 and located 63 miles to the south. The only major metropolitan area is Tulsa, Oklahoma which is located 120 miles to the west. The transportation systems serving the area consist mainly of 2-lane highways and rural roads. No four-lane highway currently enters the area, although two highways designed to Interstate standards are under construction--one coming from Tulsa, Oklahoma to the west and the other from I-40, the nearest Interstate Highway, 50 miles to the south. Commercial air service is available from Fayetteville, but only small commuter lines provide that service. These airlines make connections with major terminals in Dallas, Memphis, St. Louis, and Kansas City. Efforts are also underway to locate a major regional airfreight and passenger terminal in Northwest Arkansas. Rail freight service is also available.

Another largely untapped transportation feature of the area is the Arkansas River. Through a series of locks and dams, the Arkansas River is navigable by barge traffic and small ocean-going vessels. By connection through the Mississippi, the Arkansas River offers potential for the development of direct, international water transportation.

Despite its rural nature, Northwest Arkansas has an obvious growing need for improved transportation systems. The area is home to a number of major trucking companies (J.B. Hunt Transport, ABF, Cannon Express, Willis Shaw, Arkansas Best Freight, Arkansas Freightways) and several large corporations. Wal-Mart and Tyson Foods are major U.S. corporations that have important trucking components within their organizations and require both national and international shipping for their operations. Wal-Mart and Tyson are native Northwest Arkansas companies. Their corporate headquarters, from which their shipping is centered and directed, are located in the immediate Northwest Arkansas area. Other major corporations in the general area that are involved in national and international shipping include Whirlpool Corporation, International Paper Company, Allen Canning, Rheem Corporation, and Baldor Electric. In addition, the agricultural base of Arkansas is important economically on a national scale, plays a major or principal role in several of the firms discussed above and produces a wide range of products including rice, soybeans, cotton, timber, poultry, swine, horticultural crops and fish products.

The above features make Northwest Arkansas a natural laboratory for the study of rural transportation generally and especially so for examining issues and technologies relating to intermodal approaches for improving the efficiency of rural transportation systems. The presence of the University of Arkansas in this region makes it an ideal location for the Center.

Several departments of the University have demonstrated the ability to perform studies for the National Rural Transportation Study Center. The Center integrates transportation research efforts and capabilities across departments and focuses these resources on interdisciplinary studies of rural transportation needs, impacts, and operations. Up

The Center's Mission and Interdisciplinary Structure

The Center's mission is centered on five principal activities: transportation research, education technology transfer to industry and local governmental transportation agencies, recruiting and training of women and minorities for the professional transportation workforce, and emphasis on rural aspects of intermodal transportation.

The Center is an interdisciplinary effort involving a total of eight different departments from four different colleges. The participating departments include Marketing and Transportation, Agricultural Economics, Computer Systems Engineering, Civil Engineering, Industrial Engineering, Psychology, and Sociology. These departments collectively represent four different colleges which include Business Administration, Agriculture, Engineering, and Arts and Sciences.

The education phase is designed to increase the number of transportation professionals who are knowledgeable in rural problems and solutions. As part of the academic effort, undergraduate and graduate programs will be offered that provide an emphasis on transportation engineering and transportation management. Regular coursework as well as short courses are included in the Center's programs. Two new programs have been developed: A Master of Science in Transportation Engineering and a Master of Science in Transportation Management. The educational role of the Center also includes continuing education programs for business and industry, providing speakers for transportation related organizations, and consulting services to shippers and carriers within the state.

Typical research areas include rural transit, low volume roads and bridges, rural distribution and transportation management, environmental impact, tourism, and intercity freight operations and planning. Virtually all modes of transportation may be included, and preference will be given to intermodal studies. The following areas of investigation are provided as an indication of the scope of subjects to be explored:

  • Improvement of rural transportation linkages
  • International shipping from inland rural areas
  • Rural economic development and transportation quality
  • Rehabilitation of transportation infrastructure
  • Rural transportation and population growth
  • Simulation of rural transportation networks
  • Capacity analysis of rural transportation systems
  • Transportation facilities design and behavior modeling
  • Shipping logistics heuristic development
  • Safety improvement of rural transportation systems
  • Design of truck/rail/air/water linkages
  • Rural transit for low income and the elderly
  • Optimization of rural highway connections
  • Safety standards for rural local road systems
  • Rural roadway standards
  • Cargo loading algorithms
  • Routing network delivery optimization
  • Optimization of rural air/highway connections
  • Transportation of hazardous waste and material
  • Rural medicine and transportation Up

    Participation of the College of Business Administration

    The Department of Marketing and Transportation resides within the College of Business Administration and has 10 full-time, tenure track positions plus additional non-tenure track teaching staff. The Department provides expertise in the business aspects of the transportation industry. This knowledge is needed to assure that transportation systems and facilities studied and proposed by the center will truly work by meeting the needs of business and industry.

    The University of Arkansas' Transportation/Logistics program is administered by the Department of Marketing and Transportation. The program provides a high quality course of study whose graduates are routinely placed in managerial positions within major carrier and shipper organizations. The Program was established in 1970, but the curriculum has evolved considerably over the years to meet the changing needs of the business community. Graduates of the program earn a Bachelor of Science in Business Administration (BSBA) degree with a major in transportation. Majors must complete a well-rounded curriculum consisting of courses in the arts and humanities, communications, social sciences, mathematics and business.

    All transportation majors must take courses in the business core that consist of accounting, business law, economics, finance, information systems, management policy, marketing and statistics. These courses are intended to ensure that all students have a broad and comprehensive understanding of business fundamentals. In addition, they participate in coursework in transportation and logistics which prepares them for careers in both carrier management and logistics management. These courses include principles of transportation, carrier management, traffic, management, business logistics, and state and national transportation policy. Students are encouraged to take courses in related areas which will strengthen their understanding of the transportation and logistics field. Courses such as computer information systems, production and inventory control, marketing, human resource management, economics, engineering and geography are important options which help students meet the demands of a person entering the interdisciplinary fields of transportation and logistics. In addition to the undergraduate program in transportation, the Department of Marketing and Transportation offers graduate courses in transportation and logistics as part of the College of Business Administration's M.B.A. and Ph.D. programs.

    Other Transportation-Related Activities within the College of Business

    In addition to specific transportation activities, the College of Business Administration becomes involved in transportation related activities through its College Outreach programs. These include the Bureau of Business and Economic research which publishes the Arkansas Business and Economic Review, the country Management Information System, the Entrepreneurial Service Center, the Investment Resource Network, and the Small Business Development Center. These programs provide services to Arkansas' business community in general and therefore provide both direct and indirect benefits to carriers and shippers located within the state. Frequently, the businesses benefiting from these programs are small manufacturing firms located in rural areas that, therefore, often face serious transportation and logistical problems.

    College of Agricultural, Food and Life Sciences

    A major focus of rural transportation studies must be on the movement of agricultural products from the farm to the market. As such, a knowledge of agricultural products and related transportation operations must be included in major rural transportation studies. This expertise characterizes the Department of Agricultural Economics and Rural Sociology.

    Transportation is important to Arkansas agriculture because many agricultural inputs (e.g. feed and equipment ) are imported from other states and most agricultural products produced in Arkansas are marketed outside the State. Therefore, local highways, railroads, river barges, and ocean freight provide the necessary transportation linkages for products such as rice, cotton, wheat, soybeans, poultry, livestock, and timber.

    Local roads are used to transport inputs to farms and farm products to processors. Railroads are the primary mode of moving inputs and finished products. River barge and ocean freight are used for those products that are exported to other countries.

    Agricultural processors are particularly interested in transportation issues because many roads and bridges in the region are in poor condition. Also, transportation comprises a significant portion of product costs. Consequently, transportation costs are a significant factor in determining the geographic location of food processing plants. Several food processors in the region have stated that existing transportation costs for agricultural products are unreasonably high. Contracted rail freight costs are felt to be higher in the region than in other parts of the country.

    The Department of Agricultural Economics and Rural Sociology has analyzed the impact of truck, rail, river and ocean transportation on the competitiveness of the State's rice industry Other transportation research topics of interest to the Department's faculty include the following:

  • Assessment of type of transportation services needed to successfully market Arkansas agricultural products

  • Comparison of rail and highway transportation costs to determine the impact of rate changes on agricultural production costs

  • Assessment of gasoline tax levels that should be paid by cars and trucks based upon highway use.

  • Comparison of transportation rates paid by Arkansas food processors with those in other states

  • Determination of the types and quality of roads needed in rural Arkansas for agricultural transportation

    Many of the above topics are addressed in conjunction with other participating departments in the Center. Much of the transportation research related to agriculture is carried out in concert with the Center's rural focus.

    The major emphasis is on the broader picture of improving the overall involvement of people, goods and services into and out of rural areas. In this regard, all modes of transportation and the linkages between them must be studied.

    College of Engineering

    Interactive modeling, computer graphics, imaging systems, artificial intelligence, distribution operating systems, networks/knowledge access, and document archiving /processing are transportation related functional areas that characterize the Computer Systems Engineering Department. The Department emphasizes interface technology and system design. A unique integration of software-oriented and hardware-based engineering disciplines are used in the design of computer systems for business, industrial, and research applications.

    The major activities of planning, designing, operating, and maintaining transportation facilities are traditional Civil Engineering functions. As a result, this discipline plays a central role in many of the Center's studies. Participation in the studies by the faculty of the Department of Civil Engineering enables the faculty to incorporate study activities into the Transportation Engineering curriculum and thereby provide graduates with better tools for providing transportation systems of the future.

    In addition to research, Arkansas Highway and Transportation Research Center (AHTRC) within the Department participates in the Arkansas Rural Technical Assistance Program (RTAP). In this program, faculty members conduct technology transfer training sessions for local highway officials to assist them in building, operating, and maintaining their highway facilities. As a part of this effort, video tapes of instruction have been developed that are being used not only in Arkansas, but across the nation The Arkansas program is considered by Federal Highway Administration to be one of the best RTAP programs in the country.

    Material handling, logistics, network routing, operations research, digital simulation modeling, and industrial safety are areas of expertise needed for the development of safe, efficient, and economical transportation systems. These areas of expertise characterize the Department of Industrial Engineering. Transportation related functional research areas of the Department include the following: operations research, industrial logistics, safety engineering, simulation and modeling of transportation networks, material handling, network optimization, cargo loading, container filling, reliability, cost engineering, truck routing algorithms.

    Operations research techniques have broad application to many transportation problems. Typical areas of application include the use of network techniques to optimize the utilization of drivers and equipment, minimizing of empty miles, minimizing of driver turnover, enhancement of probability of load acceptance, and accommodation of equipment maintenance needs and drivers requests. Such types of problems normally involve thousands of variables and thousands of constraints. The systematic use of operations research optimization techniques is thus essential for solving such complex problems.

    Other experience which directly supports transportation research includes.:

  • Materials handing simulation for mining operations
  • Extraction of information for multiple, large, and dispersed databases
  • Support for truck weigh-in-motion research

    The Department maintains a variety of research equipment which is associated with imaging research, artificial intelligence, and document processing. Up

    Off-campus Engineering Master's Programs

    The Graduate Resident Centers for Engineering (GRCE) were established in 1987 to provide off-campus graduate engineering education that leads to a Master of Science in Engineering (MSE). The Centers are administered by the College of Engineering. The GRCE assist in the direct interaction between the university community and the industrial sector with the objective of providing quality continuing engineering education.

    As a part of the College of Engineering, the Arkansas Engineering Television Education (AETE) network brings interactive graduate engineering courses to engineers throughout the State. Enrollment in the GRCE courses allows students to receive the same instruction and academic credit as on-campus students. A MSE may be received through this program without any on-campus coursework.

    The GRCE also offer corporations that employ engineers the opportunity to have courses presented at company locations. The program is designed to allow a larger number of engineers to participate in graduate continuing education.

    Arkansas Center for Technology Transfer

    The Arkansas Center for Technology Transfer (ACTT) is an administrative center within the College of Engineering providing a focal point for contact with business and industry in Arkansas. ACTT offers direct access to all University of Arkansas Fayetteville academic and business expertise, including all engineering and academic departments, the Small Business Development Center, and service agencies such as the Service Corps for Retired Executives (SCORE), the Active Corps of Executives (AE), and economic development agencies.

    In the area of transportation, ACTT researchers are currently undertaking Automatic Vehicle Identification (AVI) System Vehicle Weigh-in-Motion (WIM) scales projects.

    AVI was developed in response to the demand for an efficient way to decrease the red tape involved in truck inspection. Researchers have developed a low-cost system for automatically identifying commercial vehicles upon entry into other weigh stations. The system allows vehicles to continue on their routes without unnecessary stops at weigh stations. A pilot system for a bar code reading to identify legal trucks has been implemented. Other possible uses of the bar code system include truck fleet management, automatic toll collection, and controlled access to parking areas.

    The WIM system is a low-cost device that can be used to screen trucks at weigh stations and allow non-overweight vehicles to bypass the weigh station without stopping. The M system is composed of a scale coupled with two existing technologies: an AVI system and a computerized fast access database. The reduced delay will save millions of gallons of fuel and increase the productivity of weigh station personnel, save the truckers time and money, and lower the cost of goods and service.

    Fulbright College of Arts and Sciences

    Many of the transportation studied undertaken by the center require a knowledge and understanding of human behavior. The Department of Psychology provides this type of input and is invaluable in establishing and conducting studies relative to the human factors involved in the selection of transportation options. The Department contributes primarily in the area of human resource management. Research programs of several faculty members are applicable to the transportation field. The research work of the majority of the faculty in the Experimental Training Program are readily applied to transportation, including work of current faculty in social psychology (e.g., group resource management, environment-behavior interface), cognitive psychology (e.g. decision-making), research methodology (e.g., program evaluation), and applied behavior analysis. Industrial/organizational psychologists have expertise in personnel selection and retention, development of training and educational programs, and personnel management. Several members of the faculty have interests that are closely related to this field.

    A critical aspect of any transportation system is its social impact. The Department of Sociology provides valuable insight and input to the study of the effect of transportation on society. The Department houses the University's Center for Social Research. The Center conducts research in a number of areas for government agencies, universities, news organizations and businesses. These include public opinion surveys, survey research, impact assessment, evaluation research, need and risk assessment, and intervention and policy impact assessment. In addition the Center staff helps clients with research design, data collection, data analysis, and policy analysis. The Center's staff of professional researchers has a vast research experience in virtually every aspect of social research. The Center also has a computer assisted telephone interviewing system.

    Staffing of the National Center

    Center Director: Jack E. Buffington (Civil Engineering)

    Communications Manager/editor: Shantu Roychoudhari

    Secretary/Bookkeeper: Sandy Hancock

    Executive Committee: John Ozment (Market and Transportation)

    Eric Malstrom, (Industrial Engineering)

    Robert P. Elliott, (Civil Engineering)

    Collis Geren (Graduate School) (Ex-Officio)

    All associated faculty positions in this area are staffed by Ph.D. economists with extensive experience in teaching relevant college- and/or university-level courses to both undergraduate and graduate students.

    Contacts

    Questions? Comments? pserafi@comp.uark.edu
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    Last modified 9/19/97