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Rural ITS                                                                       Printer-friendly version

What is it?
The U.S. DOT implemented the Advanced Rural Transportation System (ARTS) program to meet the needs of travelers in and through rural areas as well as of the agencies responsible for the operation and maintenance of rural transportation systems. "Rural" is defined as those areas that do not have the same access to resources and infrastructure elements as major metropolitan areas. Rural areas can include farm/ranch land, national parks, isolated small communities, suburbs outlying urban centers that do not have access to some of the urban-based services such as regular transit, dedicated emergency services, full coverage communications networks, abundant power supplies, etc.

U.S. Rural Area Statistics
78.5% mileage traveled is rural
39.4% of vehicle miles traveled is in rural areas
68.4% crash fatalities occur on rural highways

source: FHWA Highway Statistics, 1998, Rural versus Urban Highway Statistics

Although many agencies in rural areas have not implemented ITS technologies (partly because they believe they are too expensive), the need for ITS in these regions of limited resources is significant. Rural accident fatality rates are much higher than in urban areas; fatal crashes are more prevalent in rural areas, and mile-for-mile rural travelers are roughly 2.5 times more likely to be in a fatal crash. Lack of mobility is also a major problem; 38% of the rural population has no access to public transportation, and 1 in 14 rural households are without a private vehicle. Additionally, there are limited telecommunications systems in rural areas, making incident management and traveler information dissemination difficult. The ARTS program is designed to meet such information, mobility, and safety needs and to promote the application of ITS technologies in rural areas.

Key Results

Rural ITS Services and Technologies

Listed below are the primary ITS applications used in rural settings. Many of these technologies can be found elsewhere in this website. Please follow the links provided for more information on individual services and technologies.

  • Emergency Services - include services provided by law enforcement, fire departments, emergency medical services, and related organizations. For instance, law enforcement vehicles are equipped with laptop computers and in-car portable printers to automate accident-related reports and traffic citations; GPS is also integrated into to the system to geo-code each incident into a central database.

  • Tourism and Travel Information - provides traveler information such as weather information, route advisories, and information on road closures. Technologies include highway advisory radio (HAR), in-vehicle route guidance, smart card payment systems, and variable message signs (VMS).
Projects:

  • SAFE Passage in Bozeman, MT provides en-route traveler information via VMS, HAR, and cell phone.
  • Greater Yellowstone provides info to tourists through information kiosks and variable message sign.
Project:

  • Orgeon's Trip Check:Travel information website that provides incident maps that show where incidents occur and the expected delays; a custom cam page that allows the user to view particular segments of the roadway; a mileage calculator for trip estimations; and localized weather information.
  • Rural Transit and Mobility - provides services that improve transportation access services (i.e. paratransit) to rural costumers.
Project:
  • The Cape Cod Advanced Public Transportation System is an application of Intelligent Transportation Systems (ITS) to fixed-route and paratransit operations in a rural transit setting. The purpose of the project is to apply ITS technologies that will improve transportation services for the residents of rural Cape Cod as well as for visitors to the region. The Cape Cod Regional Transit Authority (CCRTA) fleet includes approximately 85 vehicles, and the service area covers 400 square miles. CCRTA's operations include an extensive dial-a-ride paratransit service, regional fixed routes, several community bus services, and seasonal village trolleys.
  • Crash Prevention and Security - helps drivers avoid crashes and reduces crash severity by implementing mayday systems, road weather information systems, highway advisory radio, emergency vehicle preemption, and animal detection/deterrence.
Projects:

  • Animal Detection/Deterrence: There are 726,000 animal/vehicle crashes every year (Conover, M.R., Wildlife Society Bulletin, 1997). Animal detection/deterrence systems include fencing off areas to deter animal presence and controlling the feeding of animals within an area to minimize their population growth.
  • California Dynamic Speed Warning System uses an LED variable message sign to display current driver speed.
  • The Dynamic Downhill Warning System in Denver, a city that has about twenty runaway trucks and fifteen truck-related crashed each year, includes sensors that detect truck presence and a variable message sign that displays an advisory message before a steep grade.
  • Operations and Maintenance - includes monitoring of roadway conditions, public fleet management, etc. Projects include computer-aided dispatch, collision warning devices, automated deicing system, lane positioning devices, and intelligent snow plows.

  • Surface Transportation and Weather - provides en-route advisory information about road weather conditions.
Projects:
  • Nevada Wind Warning System includes a road weather information system (RWIS) that monitors sustained wind and wind gusts and broadcasts warnings to travelers on variable message signs.
  • FORETELL is a multi-state initiative covering the Upper Mississippi Valley region that collects, forecasts, and distributes highly specific road weather information that is pertinent to highway and trucking professionals, transit operators, long-distance travelers, and all other road users.
  • Frontier Fog Warning System - This automated system consists of nine permanent Variable Message Signs (VMS), nine weather stations, and thirty-six speed monitor locations. It automatically advises travelers, via the VMS, of speeds that would be safe for conditions ahead.

Benefits

Safety

  • Road weather maintenance helps prevent weather-related incidents.
  • Fewer crashes result when drivers are aware of delays or incidents upstream.
  • Emergency services can more easily locate and manage accidents.


Mobility
  • Residents of rural districts can travel more easily due to improved public transit services.
  • Tourists can more easily locate and access points of interest.

Costs

Costs vary depending upon the application. For more information, please see http://www.benefitcost.its.dot.gov.

Implementation Challenges

  • Rural agencies may be resistant to implementing ITS in their districts due to perceived high costs.
  • New telecommunication systems need to be installed in less populated rural areas.
  • Maintenance of ITS technologies located in more isolated areas may be difficult.

Where is it Implemented?

In rural areas across the U.S.

Links

Excellent slide show about ITS applications in rural settings:

National Rural ITS Activities Update 2003 - provides information on recent ITS applications in rural areas.

Current Rural ITS Projects in California

ITS Best Practices


Author: Lauren Smith

Hosted by the Institute of Transportation Studies at
the University of California at Berkeley and Caltrans