Outreach and Marketing

WIC Advertisement
On this Web page from New York you can find a customizable advertisement that can be used to market WIC.

WIC Media Guidelines [PDF]
These guidelines from North Carolina present information that is intended to help local agencies make better use of the various media outlets that might be available in their communities.

Note: This document contains some state-specific references to outreach materials and programs such as TANF and SCHIP.

WIC Media Kit
These materials are from a March 2002 mailing to Iowa media. Items included are news releases, sidebars and graphics to accompany stories, print ads, WIC column fillers and WIC fact sheets.

WIC Outreach Brochure & Poster
This brochure and poster were developed by Indiana WIC.

Brochure [PDF] - Also available in Spanish.
Poster [PDF] - (English and Spanish)

WIC Outreach Brochure for Professionals [PDF]
This brochure was developed by Iowa to promote referrals from health and human services professionals.

WIC Outreach & Referral Checklist [PDF]
This checklist provides ideas for establishing outreach and referral networks and includes a listing of agencies and programs that would make good partners. This document is available to North Carolina WIC agencies in the state policy manual. In addition, it is used in the annual training for new local agency WIC staff.

Note: This document contains some state-specific references to outreach materials and programs such as TANF and SCHIP.

WIC Outreach Commercials
These commercials were developed by Alabama and were designed to market WIC to potential participants, especially working families.

Kids Parts (30 seconds)
T-Ball (30 seconds)

Contact Information: Jean R. Fulton
Email: jeanfulton@adph.state.al.us
Phone: 334-206-2956 or Richard Burleson
Email: rburleson@adph.state.al.us
Phone: (334)-206-2929

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