|
You should be part of the fight against high blood
pressure!
By participating in Prevent and Control High Blood
Pressure: Mission Possible, you can demonstrate concern for the heart
health of your customers, employees, and community—and build loyalty that
affects your enterprise...and your profitability.
Here are suggestions for how you can participate in
Prevent and Control High Blood Pressure: Mission Possible. After
you've reviewed them, go to Materials to help you get started.
Customer Relations
Strengthen relationships
with your customers by providing them with health information.
- Include high blood pressure and heart health
educational messages in product and service advertising as a value-added
feature.
- Create heart health product and service promotions,
including product inserts and point-of-sale displays, to increase sales while
also educating customers.
- Expand your organization's Web site and customer
newsletters by adding high blood pressure prevention and control
information.
 |
Ideas for Grocery and
Pharmacy Customers
Make your store a gateway to healthier living for
your customers, many of whom can benefit from high blood pressure education, --
for example, women and older people.
- Drive store traffic with high blood pressure
education events featuring promotions on heart healthy and "blood pressure
friendly" foods, including recipe book giveaways.
- Develop advertising promotions that feature
heart healthy recipes and shopping lists to make meal planning and shopping
easy and convenient for your busy customers. Include coupons to help drive
return traffic.
- Make your pharmacy counter "blood pressure
central." Expand service offerings with screenings, education, and NHLBI high
blood pressure materials, such as high blood pressure prevention tips and
healthy recipes or meal plans for customers.
Visit Real
possibilities for America's grocery chains, for more ideas, PDF, 81K
|
back to top
Community Relations
Increase your profile
and goodwill in the community by promoting heart health.
- Build loyalty by hosting blood pressure screenings
or education activities. Choose a slower sales day to boost traffic or senior
discount day to reach customers who can especially benefit from high blood
pressure education.
- Sponsor community heart health events, such as
health fairs, community "walks," and blood pressure screenings.
- Expand your organization's Web site with heart
health information, recipes and physical activity tips for customers. Include
heart health product and service promotions and education in customer e-mail
bulletins.
back to top
Employee Relations
Show your concern for
your employees and reduce your health care costs by sponsoring activities that
support improved employee health.
- Display Prevent and Control High Blood Pressure:
Mission Possible materials in lunchrooms, employee meeting spaces, on your
Web site and in newsletters to promote the value of small heart healthy
lifestyle changes.
- Offer on-site physical activity programs for
employees or provide group gym rates as a benefit. If you have on-site food
services, be sure to include heart healthy options to help build a healthier
workforce.
- Periodically include high blood pressure education
materials in pay envelopes.
back to top
Visit Real possibilities
for America's business community, for more ideas, PDF, 70K
|
