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Prevent and Control America's High Blood Pressure: Mission Possible National Heart, Lung, and Blood Institute: National High Blood Pressure Education Program
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Business Activities

You should be part of the fight against high blood pressure!
By participating in Prevent and Control High Blood Pressure: Mission Possible, you can demonstrate concern for the heart health of your customers, employees, and community—and build loyalty that affects your enterprise...and your profitability.

Here are suggestions for how you can participate in Prevent and Control High Blood Pressure: Mission Possible. After you've reviewed them, go to Materials to help you get started.


Activities for Businesses

Customer Relations
Strengthen relationships with your customers by providing them with health information.

  • Include high blood pressure and heart health educational messages in product and service advertising as a value-added feature.
  • Create heart health product and service promotions, including product inserts and point-of-sale displays, to increase sales while also educating customers.
  • Expand your organization's Web site and customer newsletters by adding high blood pressure prevention and control information.

Ideas for Grocery and Pharmacy Customers
Make your store a gateway to healthier living for your customers, many of whom can benefit from high blood pressure education, -- for example, women and older people.

  • Drive store traffic with high blood pressure education events featuring promotions on heart healthy and "blood pressure friendly" foods, including recipe book giveaways.
  • Develop advertising promotions that feature heart healthy recipes and shopping lists to make meal planning and shopping easy and convenient for your busy customers. Include coupons to help drive return traffic.
  • Make your pharmacy counter "blood pressure central." Expand service offerings with screenings, education, and NHLBI high blood pressure materials, such as high blood pressure prevention tips and healthy recipes or meal plans for customers.

Visit Real possibilities for America's grocery chains, for more ideas, PDF, 81K

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Community Relations
Increase your profile and goodwill in the community by promoting heart health.

  • Build loyalty by hosting blood pressure screenings or education activities. Choose a slower sales day to boost traffic or senior discount day to reach customers who can especially benefit from high blood pressure education.
  • Sponsor community heart health events, such as health fairs, community "walks," and blood pressure screenings.
  • Expand your organization's Web site with heart health information, recipes and physical activity tips for customers. Include heart health product and service promotions and education in customer e-mail bulletins.

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Employee Relations
Show your concern for your employees and reduce your health care costs by sponsoring activities that support improved employee health.

  • Display Prevent and Control High Blood Pressure: Mission Possible materials in lunchrooms, employee meeting spaces, on your Web site and in newsletters to promote the value of small heart healthy lifestyle changes.
  • Offer on-site physical activity programs for employees or provide group gym rates as a benefit. If you have on-site food services, be sure to include heart healthy options to help build a healthier workforce.
  • Periodically include high blood pressure education materials in pay envelopes.

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Visit Real possibilities for America's business community, for more ideas, PDF, 70K



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