Kearney D, Nicholson R; National HIV Prevention Conference (2003 : Atlanta, Ga.).
Abstr Book 2003 Natl HIV Prev Conf July 27 30 2003 Hyatt Regency Atlanta Hotel Atlanta Ga Natl HIV Prev Conf 2003 Atlanta Ga. 2003; abstract no. TP-133.
The COLOURS Organization, Inc., Philadelphia, PA
ISSUE: There has been increase in HIV infection among the African American community in Philadelphia especially with men who have sex with men (MSM).SETTING: The intervention is outreach that targets hard to reach African American men who have sex with men (MSM) that don't identify with being gay. Our goal is reach African American MSM in non-gay identified venues to increase HIV/AIDS awareness while encouraging HIV testing.PROJECT: The concept initiated from our monthly event we cosponsor called "Mouthworx" produced by Cephan Management to promote, empower and showcase locate talent from all walks of life in a non-threatening environment. COLOURS partnered with Cephan Management during this monthly event held in a Philadelphia based venue to use the art of spoken word (poetry) through featured poets to educate the community about HIV/AIDS on a social, personal, and community level encouraging the benefits of being tested. From this concept "Poetic Just Us" was born using the art of poetry producing a CD filled with sublimal poetic messages around societal norms in the African American community encouraging abstinence, healthier behavior and HIV testing. Disseminating CD and encouraging conversation through outreach in non-gay identified venues, clubs and through broadcast media. By developing relationships and partnering with Clear Channel Communications, COLOURS have been able to foster subliminal messages to there captive radio listening audience specifically non-gay identified African American men in a non-intrusive method.RESULTS: At the end of this workshop participants will be able to: - Identify hard to reach African American non-gay identified MSM in non-gay identified venues. - By using social marketing techniques, incorporating focus groups to develop concept and approach. - Show how to mobilize community support in developing allies and build relationships in the community to ad in the intervention.COLOURS "Poetic Just US" packet will include methods used to get poets, feedback from focus group, release forms LESSONS LEARNED: By the end of the workshop, participants will be able to uncover a new approach to educating African American MSM, while focusing on the trends to educate the community about HIV/ AIDS. Learn how to use other services to support new innovative ideas.
Publication Types:
Keywords:
- Acquired Immunodeficiency Syndrome
- African Americans
- Focus Groups
- HIV Infections
- HIV Seropositivity
- Homosexuality
- Homosexuality, Male
- Humans
- Male
- Mass Media
- Philadelphia
Other ID:
UI: 102262238
From Meeting Abstracts