Palet MA; International Conference on AIDS.
Int Conf AIDS. 1992 Jul 19-24; 8: D478 (abstract no. PoD 5549).
Mexicanos Contra el SIDA Confederacion.
OBJECTIVE: To evaluate radio broadcast of melodrama using concise language as an effective tool in the dissemination of HIV/AIDS information and to sensitize the public about the attending issues in Latin America. METHODOLOGY: A team of 32 professional from various fields worked together in the research, production, and broadcast of the radio soap opera. The staff at Mexicanos Contra el SIDA Confederacion worked closely with the members of the production team in order to develop a sensitive and correct broadcast. Specialists on AIDS and people living with HIV/AIDS were included throughout the process so that the work would accurately reflect the personal impact of the AIDS/HIV situation in Mexico. The story line was pretested in eight groups. RESULTS: Rocio (20 segments) was broadcast on one station in Mexico City. First, a random phone survey in which ten percent of callers report listening to the melodrama is conducted. Next, an interview of psychology students at the Universidad Autonoma Metropolitana in which they listen to at least 80% of the soap opera and a discussion about the psycho-social aspects of HIV/AIDS follows. Then a group of house wives demonstrates interest in getting more information on HIV/AIDS prevention. Finally, a planned discussion and analysis of the educational aspects of the radio soap opera is on going. CONCLUSION: The impact from the initial broadcast was impressive. Currently we are investigating the possibility of broadcasting the entire sequence throughout the nation. We also hope to use lessons learned to create more effective productions in the future.
Publication Types:
Keywords:
- Acquired Immunodeficiency Syndrome
- Condoms
- Female
- HIV Infections
- HIV Seropositivity
- Humans
- Latex Fixation Tests
- Latin America
- Mexico
- Radio
- Research
- education
- instrumentation
- organization & administration
- therapy
Other ID:
UI: 102200752
From Meeting Abstracts