NIH Web Authors Group (WAG)

• Wednesday, October 29, 2008
  1:30 p.m. – 3:00 p.m.
  Building 45/ William H. Natcher Building, Balcony B
  
  Greg Grothaus, a lead engineer in Google’s Search Quality team, will examine the challenges of Search Engine Optimization. Greg's presentation will help you to:
  • Make your images more accessible to Googlebot and users.
  • Implement "Web 2.0" technologies like Flash and AJAX in a way that better enables people to navigate and transact on your site from varied devices.
  • Improve how your pages are titled in Google's search results, which can lead to more relevant click-throughs to your site.
  • Minimize the number of URLs per page or content block ("duplicate content") and learn why this is important.
  • Delve into the newer features of Google's Webmaster Tools and explore their strengths and limitations