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The C. Everett Koop Papers

Title:
One Warning Wasn't Enough! Now There Are Four Surgeon General's Warnings
(normal size jpg)

(high resolution jpg) High resolution version (18,968,011 Bytes)

Description:
This poster by a private publicity company illustrates U.S. Surgeon General C. Everett Koop's effort, unsuccessful when first launched in 1982 but finally enacted into law in 1984, to replace the generic Surgeon General's warning on cigarette boxes with a series of rotating labels that linked smoking to specific diseases, and thus were likely to have greater effect.
NOTE: Original slide is slightly blurry.
Number of Image Pages:
1 (846,248 Bytes)
Date:
1987
Creator:
Clement Communications
Source:
History of Medicine Division. Prints and Photographs Collection.
This image may also be accessed from the Images from the History of Medicine (IHM).
URL: http://wwwihm.nlm.nih.gov/
IHM Order Number: A024985
Rights:
Reproduced with permission of Clement Communications, Inc.
Exhibit Category:
Tobacco, Second-Hand Smoke, and the Campaign for a Smoke-Free America
Unique Identifier:
QQBBSD
Document Type:
Posters
Slides (photographs)
Language:
English
Format:
image/jpeg
image/tif
Physical Condition:
Good
Metadata Last Modified Date:
2004-08-12

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