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Addiction

Addiction to alcohol, nicotine and narcotic drugs remains one of the most serious problems affecting society. Over the years, many products have been touted as effective and reliable cures; and ephemera for such singular remedies as No-To-Bac, Alcola, the Hindoo Tobacco Habit Cure and the Magno Mud Cure remain as evidence of their failure. But effective agents such as the prescription drug Antabuse, a postcard for which is displayed, and to some extent, the Keeley Cure, a forerunner of certain measures adopted by Alcoholics Anonymous are also represented. The Keeley Cure, a system of treatment which relied heavily on injections of Bichloride of Gold (a chemical impossibility) was so well-known in its day, that several popular songs, such as an Irish comic song, entitled "The Keeley Cure," parodied it unmercifully.

Such popularity also was achieved by products which contained narcotic ingredients, including Vin Mariani, incorporating the active principle of the coca leaf, and Mrs. Winslow's Soothing Syrup, a remedy for children which contained morphine.

Vin Mariani, color lithograph poster by Jules Chéret, in series Les Maîtres de l'Affiche (No.77), Paris, 1894, 40 x 29 cm. Angelo Mariani, Vin Mariani,
color lithograph poster by Jules Chéret,
in series Les Maîtres de l'Affiche (No.77),
Paris, 1894,
40 x 29 cm.
Sterling Remedy Co., No-To-Bac, 32 page booklet, illus., Chicago, c. 1895, 15.2 x 8.4 cm. Sterling Remedy Co.,
No-To-Bac,
32 page booklet, illus.,
Chicago, c. 1895,
15.2 x 8.4 cm.
 
 
Father Matthew Remedy Co., Father Matthew Remedy, trade card, n.p., c. 1890, 10.4 x 7 cm. Father Matthew Remedy Co.,
Father Matthew Remedy,
trade card,
n.p., c. 1890,
10.4 x 7 cm.
The Keeley Institute of the East, advertisement in the form of facsimile Confederate paper money, Brooklyn, New York, c. 1920, 8.2 x 18.6 cm. The Keeley Institute of the East,
advertisement in the form of facsimile Confederate paper money,
Brooklyn, New York, c. 1920,
8.2 x 18.6 cm.
 
 
Sterling Remedy Co., billhead, Indiana Mineral Springs, Indiana, 1892, 16.3 x 21.4 cm. Sterling Remedy Co.,
billhead,
Indiana Mineral Springs, Indiana, 1892, 16.3 x 21.4 cm.
H. H. Kane, M.D., The Living Death, 48 page booklet, illus., New York, 1883, 16.5 x 12.5 cm H. H. Kane, M.D.,
The Living Death,
48 page booklet, illus.,
New York, 1883,
16.5 x 12.5 cm.
 
 
Leslie E. Keeley Co., The Keeley Cure, laboratory and office, illustrated color post card, Dwight, Illinois, c. 1910, 8.9 x 13.8 cm. Leslie E. Keeley Co.,
The Keeley Cure,
laboratory and office, illustrated color post card,
Dwight, Illinois, c. 1910,
8.9 x 13.8 cm.
Monroe's Gold Cure Co., trade card, Bemus Point,
New York, c. 1900, 7 x 13.7 cm. Monroe's Gold Cure Co.,
trade card,
Bemus Point, New York, c. 1900,
7 x 13.7 cm.
 
 
The Physicians Cooperative Association, Alcola, Liquor's Greatest Foe, 28 page color
booklet, illus., Chicago, 1909, 15.8 x 8.6 cm. The Physicians Cooperative Association,
Alcola, Liquor's Greatest Foe,
28 page color booklet, illus.,
Chicago, 1909,
15.8 x 8.6 cm.
Sterling Remedy Co., letterhead, Indiana Mineral Springs, Indiana, 1893, 27.6 x 20 cm. Sterling Remedy Co.,
letterhead,
Indiana Mineral Springs, Indiana, 1893,
27.6 x 20 cm.
 
 
Sterling Remedy Co., No-To-Bac brings its reward,
32 page booklet, illus., Chicago, c. 1910, 8.3 x 14.6 cm. Sterling Remedy Co.,
No-To-Bac brings its reward,
32 page booklet, illus.,
Chicago, c. 1910,
8.3 x 14.6 cm.
Sterling Remedy Co., No-To-Bac. Stop Naturally!, advertisement, New York, 1895, 24.8 x 16.2 cm. Sterling Remedy Co.,
No-To-Bac. Stop Naturally!,
advertisement,
New York, 1895,
24.8 x 16.2 cm.
 
 
Hindoo Tobacco Habit Cure, broadside, Milford, Indiana, c. 1890, 30.2 x 25.7 cm. Hindoo Tobacco Habit Cure,
broadside,
Milford, Indiana, c. 1890,
30.2 x 25.7 cm.
The Narcoti-Chemical Co., Narcoti-Cure cures the tobacco habit, advertisement, Springfield, Massachusetts, 1895, 24.5 x 15.8 cm. The Narcoti-Chemical Co.,
Narcoti-Cure cures the tobacco habit,
advertisement,
Springfield, Massachusetts, 1895,
24.5 x 15.8 cm.
 
 
Mrs. Winslow's Soothing Syrup, color postcard reproduction of a 19th century trade card, New York, 1985, 10.5 x 15.3 cm. Mrs. Winslow's Soothing Syrup,
color postcard reproduction of a 19th century trade card,
New York, 1985,
10.5 x 15.3 cm.
 
 

Last reviewed: 16 October 2006
Last updated: 16 October 2006
First published: 19 May 1998
Metadata| Permanence level: Permanent: Stable Content