NDEP News & Notes
September 2007
Volume 3, Issue 9
In this Issue:
Introducing One Call, One Click
One Call, One Click, the new awareness campaign to promote NDEP as “Your Source of Free Diabetes Information” is launching this month. To support NDEP’s effort to “promote, promote, promote,” new One Call, One Click media kits are available for distribution to general media, health care professional media, and you – our partners.
Media kits include new print, radio, and online PSAs in both English and Spanish, and can be used to inform your patients, organization 
members, and community partners about the wealth of free diabetes prevention and control information available through NDEP.
As part of this new campaign, NDEP now has two new easy-to-remember website addresses and a new phone number. The new website addresses, www.YourDiabetesInfo.org and www.diabetesinformacion.org (for Spanish-language materials), and new phone number, 1-888-693-NDEP (6337), are simply aliases and will direct visitors and callers to the existing NDEP website and phone number, which both remain active.
For more information about the One Call, One Click campaign, click here, or to request an electronic media kit, email ndep@hagersharp.com.
NDEP’s New Spanish Publications Catalog
NDEP is proud to introduce a new Spanish-language online publications catalog featuring in-language descriptions of NDEP’s Spanish-language campaign materials and resources. The new Spanish online publications catalog makes it easier for Spanish-speaking website visitors to order NDEP materials. Click here to visit the Spanish publications catalog.
NEW! 4 Steps Asian and Pacific Islander Language Adaptations
4 Steps to Control Your Diabetes. For Life. is now available in eight different Asian and Pacific Islander languages. In addition to English, 
adaptations can be found online in Cambodian, Chinese, Korean, Samoan, Tagalog, Thai, Tongan, and Vietnamese. An easy-to-read patient education brochure, 4 Steps is written for people newly diagnosed with diabetes as well as for those living with diabetes for years and includes tips to help manage diabetes and prevent or delay the onset of complications. 4 Steps empowers people with diabetes to be active partners in their own diabetes care and to take steps to stay healthy by helping them understand, monitor, manage, and care for their diabetes.
The Asian and Pacific Islander adaptations of 4 Steps are currently available online and hardcopies will soon be available to order. Stayed tuned to News & Notes for information on when print versions become available.
NDEP Celebrates National Hispanic Heritage Month
NDEP is embracing National Hispanic Heritage Month by promoting both English and Spanish-language feature articles emphasizing the link between diabetes and cardiovascular disease. A feature article targeted to Hispanics/Latinos with diabetes entitled “Hispanics/Latinos: Help Control a Growing Epidemic by Managing the ABCs of Diabetes” emphasizes the importance of diabetes self-management. A Spanish-language adaptation of the feature article, “Los hispanos y latinos: Ustedes pueden ayudar controlar un epidémico crecimiento con los ABCs de la diabetes,” is also available.
Mark Your Calendars: Upcoming NDEP Promotions
In each issue of News & Notes look for NDEP promotional tools that are ready for you to personalize, customize, and distribute.
By using our promotional tools, everybody wins. Your community newspaper receives a localized story with important health information for its readers, your organization receives good publicity, and you help NDEP continue to be the nation’s No. 1 resource for free information and materials on diabetes control and prevention. Each issue of News & Notes features tools that tie into the following month’s promotions and can help us promote NDEP together.
October promotions will focus on diabetes and American Indians and Alaska Natives in preparation for National American Indian and Alaska Native Heritage Month in November. A new feature article, “Take Care of Your Diabetes by Taking Care of Your Heart,” highlights the fact that diabetes disproportionately affects American Indians and Alaska Natives. For more information on diabetes in American Indians and Alaska Natives, click here, or read NDEP’s Take Care of Your Heart. Manage Your Diabetes tip sheet (adapted for American Indians and Alaska Natives).
In November, NDEP will recognize National Diabetes Awareness Month and World Diabetes Day (November 14) by promoting diabetes control and prevention through the Control Your Diabetes. For Life and Small Steps. Big Rewards. Prevent type 2 Diabetes campaigns. This year’s World Diabetes Day theme is “Diabetes in Children and Adolescents” and on November 14, NDEP will roll-out the revised Tips for Teens With Diabetes tip sheet series along with a new online quiz for teens. Click here for more info about NDEP’s resources for children and adolescents.
Check the October issue of News & Notes for more tools you can use to join us in future promotion efforts.
Dominique Wilkins and Newt Gingrich Team Up with NDEP to Slam Dunk Diabetes
NBA Hall-of-Famer Dominique Wilkins (pictured
here with Sabrina Harper, NDEP-CDC Acting Director; Quanza Brooks-Griffin, NDEP-CDC Public Health Advisor; and Maurice Madden, producer/writer of The Debilitator) and former Speaker of the House Newt Gingrich have teamed up to take on diabetes—using NDEP materials to spread the message about the importance of diabetes prevention and control. During the National Black Arts Festival, held this past July in Atlanta, Wilkins and Gingrich launched “Nique and Newt’s Full Court Press on Diabetes” to increase awareness, detection, and prevention of type 2 diabetes.
With the help of NDEP, Wilkens and Gingrich connected with thousands of Atlanta–area residents during the festival with events taking place at Greenbriar Mall and Atlantic Station, two of the city’s busiest shopping and entertainment venues. NDEP supplied resources and facilitated partnerships among local organizations, including the Georgia Diabetes Prevention and Control Program, the American Diabetes Association, and the Diabetes Association of Atlanta.
Product Spotlight: Take Care of Your Heart. Manage Your Diabetes
People with diabetes need to eat right, stay active, take their medication, and keep their blood glucose, blood pressure, and cholesterol under control. And that's on top of handling all the other things in life! That's why people with diabetes need the support of their friends and family, and why NDEP has tools to help.
Take Care of Your Heart. Manage Your Diabetes is a reproducible, two-sided patient education sheet that explains the link between diabetes and heart disease and replaces an older NDEP brochure, If You Have Diabetes, You Are At High Risk for Heart Attack and Stroke. It encourages patients to work with their health care team to set targets and manage their A1C (blood glucose), blood pressure, and cholesterol. It includes a record form to track target numbers. To download or order the tip sheet, click here.
May ’08 DDT Conference: Abstracts Due September 24
CDC’s Division of Diabetes Translation will convene its 31st annual diabetes conference May 5-8, 2008, at the Wyndham Orlando Resort Hotel in Orlando, Fla. The conference will bring together approximately 600 participants from a wide range of local, state, federal, and territorial governmental agencies and private-sector diabetes partners. Submit abstracts for the conference at www.team-psa.com/doc2008/main.asp. The submission deadline is September 24, 2007.
Conference Goals
NKDEP Develops Brochure for African Americans on the Risks for Kidney Disease
Diabetes and high blood pressure are the leading causes of kidney failure, accounting for 70 percent of new cases. African Americans are disproportionately affected by kidney failure, due in part to the higher prevalence of these conditions. Yet many African Americans with diabetes and high blood pressure are not aware of their risk for kidney disease and the need to get tested. Tests can detect kidney disease in its early stages—when there are no symptoms—and people can take steps to keep their kidneys healthier longer and possibly prevent kidney failure.
The National Kidney Disease Education Program (NKDEP) recently developed a patient education brochure that speaks directly to African Americans with diabetes and high blood pressure. Kidney Disease: What African Americans Need to Know encourages those at risk to talk to their health care professional about getting tested for kidney disease. The easy-to-read brochure, which was created with the help of health care professionals who routinely care for African American patients, outlines the risks for kidney disease, particularly among African Americans, and explains what people can do to take care of their kidneys.
Click here to download or order the free brochure, or call 1-866-4-KIDNEY.
On the Road with NDEP
Look for the NDEP exhibit at these upcoming conferences:
Stop by and visit! Find out more information about NDEP, let us know how you use NDEP in your diabetes activities, and come home with free copies of the latest NDEP resources.
Talk to Us!
We want you to use this e-newsletter to share your experiences and success stories with NDEP. How have you and your organization promoted NDEP messages and materials? Share your ideas and success stories with us, and we will share them with our readers. Email us, or call 301-496-3583.
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NDEP News & Notes is the monthly e-newsletter of the National Diabetes Education Program. These monthly updates are designed to keep you informed about NDEP activities and help you identify opportunities to incorporate our messages, products, and activities into your programs. Please keep your members and partners updated by forwarding this e-newsletter to them as well. Your help continues to be an invaluable part of our success. If you have any questions or comments, please don't hesitate to contact our directors, Joanne Gallivan (NIH) at 301-496-6110 or Joanne_Gallivan@nih.gov, or Sabrina Harper (CDC) at 678-313-9147 or sharper@cdc.gov.
The U.S. Department of Health and Human Services’ National Diabetes Education Program is jointly sponsored by the National Institutes of Health and the Centers for Disease Control and Prevention with the support of over 200 partner organizations.
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