The following is a listing of forms and samples that appear in this appendix.

Stage 1: Planning and Strategy Development

• Communication Program Plan
• Sample Promotion Plan
• Partnership Plan
• Evaluation Plan
• Strategy Statement/Creative Brief Template

Stage 2: Developing and Pretesting Concepts, Messages, and Materials

• Sample Focus Group Screener Form
• Sample Focus Group Moderator’s Guide
• Sample Intercept Questionnaire

Stage 3: Implementing the Program

• Breast Cancer Materials User Survey
• Breast Cancer Risk Assessment Tool Evaluation: Summary of Responses

Communication Research Methods
Please also see Stage 2 forms listed above.

• Producing Rough-Cut Video for Pretesting/Theater Testing
• Sample Theater-Style Pretest Questionnaire
• Sample Script for Hosting a Theater-Style Test
• Tabulating Responses to Closed- and Open-Ended Questions
• Average Ratings for Commercial Ads to Help Interpret Standard Pretesting Questions

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