RED DRESS SINGLE CITY OVERVIEW

The Heart Truth
Incorporating the Red Dress Concept Into Your Event
What You Will Receive as a Single City Stop Host
Display Requirements
Event Guidelines
Estimated Costs for one-day and three-day event options
Statement on Terms of Use

The Heart Truth

The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (DHHS).

Designed to warn women of their #1 health threat, The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wakeup call to American women.  The Red Dress reminds women of the need to protect their heart health, and inspires them to take action.  NHLBI continues to lead the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of greater awareness and better heart health for all women.

The Heart Truth partners include:  The Office on Women's Health, U.S. Department of Health and Human Services; WomenHeart: the National Coalition for Women with Heart Disease; the American Heart Association; and other organizations committed to the health and well-being of women.

Seeking to mobilize an industry intrinsically tied to female audiences to help launch the new symbol, The Heart Truth forged a groundbreaking collaboration between the Federal government and the fashion industry.  As a result of this partnership, fashion leaders—including top designers, models, and celebrities—have demonstrated their support for the issue of women and heart disease by participating in The Heart Truth's Red Dress Collections at Olympus Fashion Week annually since 2003.

The Heart Truth launched the first Red Dress Collection at Fashion Week in February 2003, when 19 designers—from Vera Wang to Donna Karan to Oscar de la Renta—contributed red dresses for a stunning display under the Bryant Park tents.  In February 2004, the fashion platform expanded with the creation of the first annual National Wear Red Day and the same-day debut of Red Dress Collection 2004—a fashion show featuring red dresses from the industry's elite designers worn by top fashion models and celebrities.  The campaign returned to center-stage in February 2005 and 2006, and again in 2007 for its fifth year at New York Fashion Week, with celebrity-studded fashion shows.  Some of the world's most recognized stars have walked the runway for The Heart Truth in new collections of designer red dresses including:  Sheryl Crow, Kelly Ripa, Venus Williams, Angela Bassett, Rachael Ray, Christie Brinkley, Thalia, Vanessa Williams, Billie Jean King, Duchess of York Sarah Ferguson, Lindsay Lohan, LeAnn Rimes, Christina Milian, Fergie, and Eartha Kitt.

NHLBI's Single City Stop program is designed to extend the reach of The Heart Truth messages in the community by bringing a sampling of the Red Dress Collection to communities in combination with campaign signage and materials.  The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (DHHS).

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Incorporating the Red Dress Concept Into Your Event

In response to numerous requests from regional and local community groups, hospitals, and other regional and local organizations, NHLBI has made available its Red Dress Collection for organizations to use in connection with their local women's heart health events.  The Red Dresses and the required exhibit support (as outlined in this overview) enable groups to partner with NHLBI's The Heart Truth campaign to raise awareness that heart disease is the #1 killer of women.

In addition, NHLBI has created an Online Toolkit available at www.hearttruth.gov that offers a lower cost way to bring The Heart Truth's Red Dress concept to your community.  The toolkit contains campaign background information, promotional materials, and activity ideas for planning your local Red Dress event.

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What You Will Receive as a Single City Stop Host

• An exhibit of four (4) red dresses from the Red Dress Collection (selection based on availability by NHLBI), four (4) mannequins, and signage for each dress identifying its designer
• Staff support for your one-day or three-day event, including one professional display stylist and one staff person from NHLBI's contractor, Ogilvy Public Relations Worldwide.  Support activities will include:
  • Pre-event planning, including coordination of the shipment of display to/from event location
  • Managing set-up and breakdown of the display
  • Providing onsite monitoring of the display area. (Note:  Ogilvy will staff the Red Dress exhibit during key event times, but will not provide full-time staffing during off-event hours.  The host organization will ensure that the exhibit is secured and/or staffed at all times.)
  • Responding to onsite inquiries about the display and campaign, as needed
• Two tickets to a national event sponsored by The Heart Truth, to be used for a raffle, auction, or prize in conjunction with the host's Single City event.
• 100 of each of the following Heart Truth materials, which must be distributed at or in the vicinity of the Red Dress exhibit during your Single City event.
  • The Heart Truth Red Dress Pins
  • The Heart Truth Brochure
  • The Healthy Heart Handbook for Women

You may purchase additional materials for your event from the NHLBI Health Information Center at http://emall.nhlbihin.net/ or via phone at 301-592-8573.

• Access to the campaign FTP site to download printer-ready files for:
  • The required signage outlined in the "Display Requirements" section of this agreement
  • The Heart Truth logo
  • NHLBI's Red Dress logo
  • Photography of real women representing The Heart Truth campaign wearing red dresses

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Display Requirements

You will be responsible for securing/purchasing:

• A space "footprint" of at least 17' x 7.5' to accommodate the Red Dress exhibit and related signage (display space can be more square, depending on exhibit set-up).
• The Heart Truth signage (You must have the following three signs produced by your vendor at a minimum size of 30" x 40"; Printer-ready files on CD-ROM will be provided by Ogilvy, see above):
  • Real Women Wear Red PSA
  • Red Dress Collection PSA
  • The Heart Truth's Red Dress Symbol Poster
(Note: The exhibit must be accompanied by this required signage at all times.)
• Three (3) display easels for the posters listed above.
• Provision of 24-hour security of the exhibit, including operating and non-operating hours.
• Stanchions.

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Event Guidelines

In addition to the logistical requirements to host a subset of the dresses at a community event, all Single City hosts must comply with the following acknowledgement requirements of The Heart Truth in order to serve as a host:

• All collateral and media materials related to your community event (including, but not limited to event programs, press releases and advisories, invitations, advertising, promotions, event banners and all related event signage) must include The Heart Truth logo, or the words "In partnership with The Heart Truth" at a minimum of 75 percent of the size of the host organization's logo to acknowledge that your event is in partnership with The Heart Truth campaign sponsored by the National Heart, Lung, and Blood Institute of the U.S. Department of Health and Human Services.  (NHLBI's contractor, Ogilvy Public Relations Worldwide, will review and offer guidance on acknowledgement of The Heart Truth on materials.)
• The Heart Truth signage (three signs) must be displayed with the exhibit at all times to ensure the Red Dress Collection's connection to the campaign's public health messages, as outlined in the "Display Requirements" section of this agreement
• The host city must distribute at least the minimum requirement of 100 Heart Truth Red Dress Pins, Heart Truth Brochures, and Healthy Heart Handbooks to attendees at the Single City event.  These materials must be distributed at or in the vicinity of the exhibit.
• Booking of the exhibit must include at least two hours for set-up and two hours for breakdown in your event venue.
• To maintain the integrity of the exhibit and ensure its security—as required by the designer contributors—the dress exhibit must be displayed as one unit and must remain in one location for the duration of your event.
• The dresses will be shipped via Fed Ex in advance of the event to the attention of the event coordinator; the event coordinator will confirm receipt of Fed Ex with Ogilvy Public Relations Worldwide at the time of delivery.
• The dresses are to remain sealed in the Fed Ex packaging until Ogilvy staff arrives for display set up.
• Ogilvy will coordinate delivery and shipment of mannequins for your event, as well as set-up and breakdown of your exhibit.
• Ogilvy will coordinate delivery and shipment of 100 Red Dress Pins, Heart Truth Brochures, and Healthy Heart Handbooks for your event.
• After the event, an evaluation form (provided by Ogilvy) must be completed by the host to capture the results (attendance, media coverage, etc.) for future assessment of the program.
• Hosts are encouraged to register their event with The Heart Truth's Activity Registry at the campaign's Web pages at: www.hearttruth.gov.

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Estimated Costs for one-day and three-day event options

The following reflects costs for a Single City Stop that must be paid by your organization.  Ogilvy will provide assistance in securing and managing selected vendors for onsite support and display shipping.  The fixed-cost price for these services is to be paid in full upon signing of the contract.  Coordination and costs associated with required signage production and security are the responsibility of your organization.

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National Heart, Lung, and Blood Institute Statement on Terms of Use of The Heart Truth Campaign Materials and Photography

The Heart Truth materials published by NHLBI, including the campaign's logo, Red Dress symbol, the materials themselves (brochures, print public service advertisements, etc.), and the information contained within the materials, are available for public use to spread the word about women and heart disease.  The National Heart, Lung, and Blood Institute's (NHLBI) policy for reproduction of all its materials is as follows:

The information contained in materials published by the National Heart, Lung, and Blood Institute (NHLBI) is in the public domain.  No further permission is required to reproduce or reprint the information in whole or in part.  However, organizations that reproduce NHLBI publications should cite the National Heart, Lung, and Blood Institute as a part of the National Institutes of Health (NIH) and the U.S. Department of Health and Human Services as the source.  This applies to printed publications as well as documents from the NHLBI Web site.  Organizations may add their own logo or name.  We further ask that no changes be made in the content of the material, and that the material as well as any NHLBI Internet links should not be used in any direct or indirect product endorsement or advertising.

In addition, inclusion of photos and visuals from The Heart Truth must be sourced using the following language:  Photo courtesy of The Heart Truth, National Heart, Lung, and Blood Institute.  Photography can only be used within the context of The Heart Truth campaign to raise awareness of women and heart disease.  Separation of the photos from the issue of women and heart disease is not permitted.

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