New Public Service Announcement Aims to Prevent Underage Drinking

Format: Video, Public Service Announcement
Institute: National Institute on Alcohol Abuse and Alcoholism (NIAAA)

In an effort to prevent underage drinking, NIAAA has produced a new television public service announcement (PSA) entitled The Party’s Over. The PSA targets early adolescents who are preparing to move into high school and is available in either a 60- or 30-second version.

The PSA emphasizes that underage drinking is not “cool” and that there are many fun activities for adolescents to participate in that do not include alcohol. The PSA informs teens that, contrary to popular belief, most of their peers do not drink alcohol to have a good time. The PSA sends a positive message to teens about not using alcohol and also provides information about a NIAAA-sponsored Web site, www.thecoolspot.gov, where viewers can find out more about teens and drinking.

Next Steps
Copies of the PSA video can be ordered through NIAAA at (301) 443-3860.