Updated Diabetes Advice Available; Diabetes PSA Receives Award

Format: Booklet, Web Site
Institute: National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)

To continue educating people about diabetes, NIDDK's National Diabetes Education Program (NDEP) has updated some of its publications. And one of its public service announcements (PSA) achieved an award. The publications and award are:

• 4 Steps To Control Your Diabetes For Life—This easy-to-read booklet lays out the four key steps for controlling diabetes and includes a record card to monitor care.
  
  
• Tips for Helping a Person with Diabetes—Managing diabetes can be difficult. This one-page reproducible handout provides tips and resources for supporting a loved one with diabetes.
  
  
• Get Real TV PSA—This NDEP PSA won a Gold Mercury Award in the Print and Video Awareness Campaigns category. International Mercury Awards are sponsored by MerComm, Inc. to advance the arts and sciences of communications. To date, the PSA has aired more than 2,500 times on about 225 stations, generating the equivalent of $1.7 million in free advertising for NDEP.

Next Steps
For free copies of either publication, call (800) 438-5383 or visit the NDEP Web site at www.ndep.nih.gov to download an electronic version. To view the PSA, visit www.ndep.nih.gov/campaigns/tools.htm#psaTV.