PBS’ American Family Campaign to Reach Hispanic/Latino Audiences When: April 4, 2004 Where: Nationwide Institute: National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) In the second season of PBS’ acclaimed drama series, American Family, PBS will feature materials from NIDDK's National Diabetes Education Program (NDEP) to highlight the prevention and treatment of diabetes for Hispanics. During the new season, which began April 4, 2004, American Family—Journey of Dreams will chronicle the daily struggle and triumphs of the Gonzalez family. This program focuses on Latino health and wellness issues, while also emphasizing the importance of family sharing and heritage. As part of the effort, local PBS stations are encouraged to create relationships with local organizations to reach and serve Latino families and neighborhoods. To support NDEP’s role as a partner, PBS will provide a NDEP profile to each of the local PBS stations that underscores the expertise and resources about diabetes that NDEP offers. PBS will also give selected stations outreach grants to help develop local projects, such as health fairs and health workshops, family fitness events, and family sharing and learning activities. Next Steps PBS’ Web site is www.pbs.org/americanfamily. NDEP’s Web site is http://ndep.nih.gov.
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