The Power to Control Diabetes Is in Your Hands Community Outreach Kit

Tools to Implement Promotional Activities

Sample Media Email

Subject: Local Program Addresses Diabetes among Older Adults

Dear [Name],

Diabetes is one of the leading causes of death and disability in the United States. It affects an estimated 12.2 million older adults, or 23 percent of all people over age 60. These statistics make it increasingly important for our community to know that diabetes can be managed to lower the risk of serious complications. Here in [town], [name of organization], is [holding an event, planning a program, etc.] to help older adults in our community understand how they can avoid diabetes complications.

[Organization] and the National Diabetes Education Program (NDEP), a federally sponsored initiative, are implementing an awareness campaign called The Power to Control Diabetes Is in Your Hands about the importance of diabetes self-management for older adults with diabetes and their loved ones.

[Organization] urges you to help us get the word out to our community about the importance of this campaign. I’d be happy to give you more information about what [organization] is doing to help promote this campaign in [community name] and the number of free resources available for older adults in our community. [If you have information about an event or program, list it here.] For more information, visit www.YourDiabetesInfo.org, or contact me at [phone number/email].
Thanks,

[Name]
[Title]
[Organization]
[Phone Number]
[Email Address]
For free diabetes information and materials,
call 1-888-693-NDEP (6337) or click www.YourDiabetesInfo.org.

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