The Power to Control Diabetes Is in Your Hands Community Outreach Kit

Tools to Implement Promotional Activities

Sample Media Advisory

[Title and Name of Spokesperson] and [Name of Your Organization] Join Forces for Diabetes Awareness Campaign

FOR IMMEDIATE RELEASE: [Date]
Contact: [Name of person who will handle media inquiries, phone number, email]

[Title and name of spokesperson] and [name of your organization] have joined forces in support of a national diabetes awareness campaign for older adults called The Power to Control Diabetes Is in Your Hands, sponsored by the National Diabetes Education Program (NDEP). NDEP is a joint program of the National Institutes of Health and the Centers for Disease Control and Prevention. Highlights of the local campaign include [a seminar? benefit concert? List the special event or the most noteworthy aspect of the campaign] by [spokesperson] on [date] at the [venue] in [area].

[Spokesperson] will [for example, discuss his or her own experiences managing diabetes]. [Describe the spokesperson again (e.g., a musical legend, an award-winning journalist)], is well known for [list expertise, major accomplishments, knowledge of diabetes, etc.].

The Power to Control campaign was developed to reach older adults over age 60 with messages about the importance of diabetes self-management and available Medicare benefits. Although diabetes and its complications occur in Americans of all ages and racial and ethnic groups, older adults are more commonly affected. Many older adults with diabetes are on fixed incomes that make it difficult for them to follow all recommended self-care routines. For more information about the Power to Control campaign and this event, please contact [name] at [phone number] or [email address].  

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