NDEP News & Notes
February 2007
Volume 3, Issue 2
In this Issue:
February is American Heart Month and Black History Month
NDEP is currently promoting two feature articles to national and minority media for American Heart Month - one geared toward general audiences and another geared toward African American audiences - that make the connection between diabetes and CVD. Feel free to use these articles in your own publications, or use the information to write your own articles.
February is also a great time to promote NDEP’s “ABCs of diabetes” message. A reproducible brochure, If You Have Diabetes, You are at High Risk for Heart Attack and Stroke, provides guidance to help people with diabetes track their ABC numbers and reach their ABC goals. Additional versions of the brochure have been adapted for American Indians and Alaska Natives and in 15 Asian and Pacific Islander languages, and Si Tiene Diabetes, Cuide Su Corazón, a bilingual brochure (Spanish and English), is available for Hispanics and Latinos. NDEP’s Superhero, an attention-grabbing, copy-right free print PSA, uses cartoon characters to promote controlling the ABCs of diabetes and is a great addition to any newsletter or publication. For more information on the link between diabetes and heart disease and to download free materials, visit NDEP's Be Smart About Your Heart. Control the ABCs of Diabetes webpage.
New! Movimiento and Step by Step Music CD/DVDs
NDEP introduces two new combination music CD/DVDs that encourage movement, Movimiento and Step by Step. Movimiento is a music CD created to help Hispanics and Latinos incorporate more movement into their lives. It features six original songs with empowering messages and strong Latin rhythms, emphasizing that moderate physical activity can make a difference. The Movimiento CD also contains a music video, “Movimiento por su vida,” which can be viewed on a DVD player.
Step by Step is a music CD created to help African Americans incorporate more physical activity into their lives. It features three original songs with empowering messages and music that makes you want to get up and dance, as well as three songs from the popular Movimiento CD. The Step by Step CD also contains a music video, “Every Day is a New Beginning,” which can be viewed on a DVD player.
To order free copies of Movimiento and Step by Step, visit NDEP’s Publication Catalog. You can also download songs from both CDs by clicking here.
Mark Your Calendars: NDEP Promotions
Watch each issue of News & Notes for NDEP promotional tools that are ready for you to personalize, customize, and distribute.
By using our promotional tools, everybody wins. Your community newspaper receives a localized story with important health information for its readers, your organization receives good publicity, and you help NDEP continue to be the nation’s No. 1 resource for free information and materials on diabetes control and prevention. Each issue of News & Notes features tools that tie into the following month's promotions.
March is the time to recognize National Nutrition Month and American Diabetes Alert Day. NDEP will promote a new feature article to national media emphasizing losing weight to lower the risk for type 2 diabetes. The article includes specific action steps that emphasize taking small steps to reach and maintain a healthy weight, as well as healthy eating tips.
April highlights Foot Health Awareness Month, National Minority Health Month, and National Public Health Week. NDEP will promote its control messages through two feature articles. The first article - geared toward general audiences - will emphasize the importance of taking care of your feet. The second article will target health care professionals and will highlight NDEP’s resources for health care professionals, including Feet Can Last a Lifetime: A Health Care Provider’s Guide to Preventing Diabetes Foot Problems. For National Minority Health Month, NDEP will also be promoting its prevention tip sheets for high-risk audiences to minority media.
Check the March issue of News & Notes for more tools you can use to join in future promotion efforts.
Last Chance to Register for NDEP's February 27 Partnership Network Meeting
A few spots are still available for the NDEP Partnership Network Meeting on February 27! Visit the official meeting website for a brief synopsis of the meeting, agenda and logistics, registration information, participant log-in, exhibitor/sponsorship information, and contact information.
If you have any registration questions, please contact Team PSA at 678-261-7025 or ndep-pnmeeting@team-psa.com.
NDEP Conducts Its First-Ever “Survey of Public Attitudes, Knowledge, and Practices Related to Diabetes”
In March 2006, NDEP launched its first “Survey of Public Attitudes, Knowledge, and Practices Related to Diabetes.” Results from the survey will provide insight for NDEP leaders in program planning and evaluation efforts. NDEP partners can also use the survey to better understand how to effectively promote NDEP in 2007.
Preliminary results from the survey suggest that:
What do the survey results mean for you? NDEP relies on you, our partners, to promote our messages-at conferences, in newsletters, in local clinics, and to local media. We are very excited about the promotions and outreach that occurred in 2006. Here are some measures you can take to help you successfully promote NDEP in 2007:
To learn more about the NDEP survey, read the cover article in the latest issue of NDEP Update.
Partner Spotlight: In-Store Broadcasting Network (IBN)
The In-Store Broadcasting Network (IBN), one of the nation's largest media networks, recently helped NDEP spread the word about diabetes prevention during the month of November for National Diabetes Awareness Month. Through IBN's relationship with
retail grocery chains, NDEP’s Get Real and It’s Not Too Late to Prevent Diabetes radio public service advertisements (PSAs) aired in stores including Ahold’s, Albertson’s, Associated Grocer Seattle, Brookshires, Kroger, Meijer, and Safeway. Asking shoppers to take small steps to lose a modest amount of weight to help prevent or delay the onset of diabetes, the PSAs aired in over 6,000 grocery stores across the United States approximately 5 million times. Thanks to IBN for spreading the word about NDEP and diabetes prevention!
NDEP Hits the Road in March
NDEP is heading to Chicago in March! From March 7 to 10 we'll be exhibiting at the 2007 Joint Conference of the American Society on Aging and the National Council on Aging (look for us at Booth #119). NDEP Director Joanne Gallivan (NIH) will give a presentation on The Power to Control Diabetes is In Your Hands on Thursday, March 8 at 5:15 p.m. We hope to see you there!
The Eagle Books: Stories about Growing Strong and Preventing Diabetes
Available now, the Eagle Books are a series of four books that are brought to life by wise animal characters, Mr. Eagle and Miss Rabbit, and a clever trickster, Coyote, who engage Rain That Dances and his young friends in the joy of physical activity, eating healthy foods, and learning from their elders about
health and diabetes prevention.
For more information about the Eagle Books, visit the Eagle’s Nest, a website where kids can learn more about living healthy and diabetes. For most American Indians and Alaska Natives, the eagle represents balance, courage, healing, strength, and wisdom, and is seen as a messenger or a teacher. In the Eagle book series, the wise bird teaches children how to use these values to reduce their risk of diabetes and to grow safe and strong.
To order a teacher's guide, download free coloring books, or find out how to order the Eagle Books, visit www.cdc.gov/diabetes/pubs/eagle.htm.
Take Action: Healthy People, Places and Practices in Communities Project
The Department of Health and Human Services’ Office of Public Health and Science, Office of Disease Prevention and Health Promotion, and the Regional Health Administrators are requesting proposals from community-based organizations and others to evaluate the impact of a unique set of healthy lifestyles activities in local settings that support the President’s HealthierUS
initiative. As part of the Take Action: Healthy People, Places and Practices in Communities Project, the proposed activities should address one or more of the four parts of the President’s HealthierUS initiative: 1) be physically active, 2) eat a nutritious diet, 3) get preventive screenings, and 4) make healthy choices/avoid risky behaviors.
Not-for-profit, community-based organizations including faith-based groups, after school programs, coalitions, and others are encouraged to submit proposals. The one-year project period will run from July 1, 2007 through June 30, 2008. Funding for these activities will be between $2,000 and $5,000 and a national evaluation of the project will be conducted. The deadline for receipt of proposals is March 30, 2007. Background information on the project, proposal instructions, and forms are available at www.osophs.dhhs.gov/ophs/HealthyPeople.
If you have questions or need more information about the Take Action: Healthy People, Places and Practices in Communities Project, please call 1-866-224-3815 or email answers@JSI.com.
Talk to Us!
We want you to use this e-newsletter to share your experiences and success stories with NDEP. How have you and your organization promoted NDEP messages and materials? Share your ideas and success stories with us and we will share them with our readers. Email us, or call 301-496-3583.
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NDEP News & Notes is the monthly e-newsletter of the National Diabetes Education Program. These monthly updates are designed to keep you informed about NDEP activities and help you identify opportunities to incorporate our messages, products, and activities into your programs. Please keep your members and partners updated by forwarding this e-newsletter to them as well. Your help continues to be an invaluable part of our success. If you have any questions or comments, please don't hesitate to contact our directors, Joanne Gallivan (NIH) at 301-496-6110 or Joanne_Gallivan@nih.gov, or Jane Kelly (CDC) at 770-488-5196 or JKelly@cdc.gov.
The U.S. Department of Health and Human Services’ National Diabetes Education Program is jointly sponsored by the National Institutes of Health and the Centers for Disease Control and Prevention with the support of over 200 partner organizations.
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