When: November 1, 2004
Where: Nationwide
Institute: National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)

During November's National Diabetes Month, TV, radio, and print public service announcements (PSAs) are being offered to the media in the hope of promoting diabetes awareness. The PSAs deliver messages in both English and Spanish about the link between diabetes and cardiovascular disease, and the need for patients to control blood glucose, blood pressure, and cholesterol. The American Diabetes Association and NIDDK's National Diabetes Education Program are making the PSAs available to state Diabetes Prevention and Control Programs and other interested groups.

NDEP is co-sponsored by NIDDK and the Centers for Disease Control and Prevention's Division of Diabetes Translation, together with more than 200 partner organizations.

Next Steps
To be part of this campaign and to obtain more PSA information or copies, contact Adam Stellato at astellato@hagersharp.com. To contact NDEP, visit www.ndep.nih.gov or call toll-free (800) 438-5383.

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