Web Authors Group - Challenges in Search Engine Optimization (NIH Only)
 


  Launch in standalone player
 
Air date: Wednesday, October 29, 2008, 1:30:00 PM
Category: NIH Only
Description: You have a complex site with original, compelling, and *important* content. How do you ensure that this content is optimally crawled by, indexed, and listed in search engines?

Greg Grothaus, a lead engineer in Google's Search Quality team, will examine these challenges by highlighting best practices in areas such as site accessibility, rich content, and related issues.

Greg's presentation will help you to...
  • Make your images more accessible to Googlebot and users.
  • Implement "Web 2.0" technologies like Flash and AJAX in a way that better enables people to navigate and transact on your site from varied devices.
  • Improve how your pages are titled in Google's search results, which can lead to more relevant click-throughs to your site.
  • Minimize the number of URLs per page or content block ("duplicate content") and learn why this is important.
  • Delve into the newer features of Google's Webmaster Tools and explore their strengths and limitations.
Author: Greg Grothaus, Google
Runtime: 90 minutes
CIT File ID: 14739
CIT Live ID: 7252
Permanent link: http://videocast.nih.gov/launch.asp?14739