Mission Statement:
To empower our audience through education, by delivering award-winning editorial content, using state-of-the-art communications tools, in a highly informative and entertaining format.

The Whole World Online
Nationalgeographic.com is the award-winning Web site of the National Geographic Society, attracting more than 13 million unique visitors a month with its best-in-class content. On the fastest-growing platform of the 21st century, Nationalgeographic.com provides digital consumers with on-demand content including news, video, photography, maps and award-winning short-form video.

Interactive features are presented throughout core content sections: Travel, Adventure, People & Places, Science & Space, Animals, Music, History, Culture, the Environment and Kids.

• 13M unique visitors/month
• 130M page views/month
• 63% Age 25-54
• 56% Coll Grad+
• 43% HHI $75+
• 92% Broadband Access

* Omniture February 2008 - @Plan Spring 2008

One of TIME Magazine's "25 Sites We Can't Live Without"
"There's a ton of great content here—about animals, world adventures, the environment, the sciences, space—plus educational stuff too..." - June 2007

One of Wired.com's Top Kids websites
"One of the most wonderful sites! There are all sorts of games you can play...they have these wonderful animal videos!" (As featured on CBS Morning News) - February 2008