Online Guide to Health Message Tailoring

Description:
Tailored communications allow practitioners to generate highly customized messages on a large scale through the use of computers. Empirical research shows that tailored print materials are more effective than nontailored ones in helping people change health behaviors such as smoking and physical activity. This web site includes general information about, and instructions for, message tailoring and specific information about relevant research.

Web Site:
http://cancercontrol.cancer.gov/messagetailoring/

Contact:
Stacey Vandor; vandors@mail.nih.gov

This page last updated 2006-05-12 00:00:00