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The National Cancer Institute presents this 19th monograph in the Tobacco Control Monograph Series, The Role of the Media in Promoting and Reducing Tobacco Use. Monograph 19 provides a critical, scientific review and synthesis of the current evidence regarding the power of the media, both to encourage and to discourage tobacco use. It is the most current and comprehensive summary of the scientific literature on media communication in tobacco promotion and tobacco control. Research included in the review comes from the disciplines of marketing, psychology, communication, statistics, epidemiology, and public health. All are vital to understanding how exposure to the media influences tobacco use.
PDF of Full Monograph or Individual Chapters
View accessible version of Full Monograph
PDF of Executive Summary (English)
Spanish Translation (PDF)
Arabic Translation 
Chinese Translation
French Translation
Portugese Translation
Russian Translation
Order a printed copy of the Monograph
Order a printed copy of the Executive Summary (English)
Presentation Slides about The Role of the Media in Promoting and Reducing Tobacco Use
Monograph Fact Sheets
Communication Toolkit
These resources were created to aid organizations with outreach efforts. As you discuss and disseminate the findings of Monograph 19 these resources may prove useful.
Additional Resources
- American Public Health Association (APHA)
The American Public Health Association is the oldest, largest and most diverse organization of public health professionals in the world and has been working to improve public health since 1872. The Association aims to protect all Americans and their communities from preventable, serious health threats and strives to assure community-based health promotion and disease prevention activities and preventive health services are universally accessible in the United States.
- American Medical Association (AMA)
The American Medical Association helps doctors help patients by uniting physicians nationwide to work on the most important professional and public health issues. AMA’s mission is to promote the art and science of medicine and the betterment of public health.
- Centers for Disease Control and Prevention
The Centers for Disease Control and Prevention website provides reliable health and safety information for researchers, health professionals, students, businesses, policy makers, and the general public. Its featured tools include podcasts, an image library, a BMI calculator, and e-cards encouraging a healthy lifestyle. The site covers health and safety topics such as diseases, emergency preparedness, environmental health, different life stages, workplace safety, violence, and travel notices.
- CDC information on Smoking and Tobacco Use
CDC’s Smoking and Tobacco Use website provides information on youth tobacco use, the tobacco industry and their products, and reviews of tobacco interventions. In addition to this, the CDC offers clinical guidelines, press releases, social marketing information to promote voluntary changes in behavior, tobacco FAQs, podcasts, and reliable and current information related to tobacco.
- CDC Media Campaign Resource Center
The Media Campaign Resource Center (MCRC) provides access to CDC-licensed advertisements developed by more than 25 state health departments, nonprofit health organizations, and federal agencies. The MCRC also offers guidance and technical assistance on how to use the materials.
- American Legacy Foundation
The American Legacy Foundation website provides information about the organization, its current programs, and an extensive list of resources.
- Campaign for Tobacco Free Kids
This website provides information for policymakers and for the public to help prevent youth from initiating smoking, help smokers quit, and protect everyone from secondhand smoke. The CTFK Advertising Gallery is a collection of advertisements that can be searched by country of origin, company, brand, or type of advertisement.
- University of California, San Francisco Legacy Tobacco Documents Library
The Legacy Tobacco Documents Library (LTDL) contains more than 8 million documents created by major tobacco companies related to their advertising, manufacturing, marketing, sales, and scientific research activities.
- Roswell Park Cancer Institute Tobacco Document and Advertising Collection
This website maintains large collections of tobacco documents, advertisements, and videos, including Pollay Tobacco Ad Collection, Philip Morris Ad Collection, Tobacco Institute Collection, Youth Marketing Collection, and Billey Collections.
- Roswell Park Cancer Institute Tobacco videos
TobaccoVideos is a comprehensive collection of cigarette commercials and other types of tobacco videos.
- World Health Organization (WHO) Framework Convention on Tobacco Control
The WHO Framework Convention on Tobacco Control (WHO FCTC) is the first treaty negotiated under the auspices of the World Health Organization. The WHO FCTC is an evidence-based treaty that reaffirms the right of all people to the highest standard of health. The WHO FCTC was developed in response to the globalization of the tobacco epidemic
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