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The Agricultural Marketing Resource Center is an electronic, national resource for producers interested in value-added agriculture. Browse commodities and products, investigate market and industry trends, study business creation and operation, read research results and locate value-added resources.

Featured Information

Commodities and Products

English Walnuts - You might think that this variety of walnut originated in the United Kingdom, but it didn't. Read about the origin of English walnuts and get the details about the U.S. production, consumption and exports of this nut.

Business Development

Case Studies - Because they provide an in-depth analysis, case studies offer a glimpse into the inner workings of a specific business. Learn more about over 40 value-added businesses by viewing the following series of case studies:

Value Added Producer Grant (VAPG) recipients

AgMRC Special Projects

A Do-It-Yourself Producer’s Guide to Conducting Local Market Research

By Tommie Shepherd, Sharon Kane, Audrey Luke-Morgan, Marcia Jones and John McKissick; University of Georgia; 2008; tlshep@uga.edu.

An AgMRC-funded publication, this guide explains the concepts behind market research and describes how it may be used to identify and develop new markets. Details are provided about collecting and analyzing readily available local data as well as drawing conclusions about product positioning, pricing and supply/demand determination.

Winners of a Wireless Presenter/Pointer from the National FFA Convention

Partially Funded by USDA Rural Development
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