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ExpectMore.govExpectMore.gov home pageEXPECT FEDERAL PROGRAMS TO PERFORM WELL, AND BETTER EVERY YEAR.
Program Assessment

Program

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Department of Defense Recruiting

The DoD recruiting program is designed to attract young people who might wish to serve in the armed forces. DoD brings in about 200,000 recruits each year through radio, TV, internet, and other advertising, along with on-the-street recruiters, using an attractive compensation package and an opportunity to serve our nation.

Rating

What This Rating Means

PERFORMING
Moderately Effective

In general, a program rated Moderately Effective has set ambitious goals and is well-managed. Moderately Effective programs likely need to improve their efficiency or address other problems in the programs' design or management in order to achieve better results.
  • The recruiting environment is more difficult, resulting in increased costs for bonuses and other incentives. Advertising is also more expensive. All active duty components made their goals in FY 2006; some reserve components did not. Additional recruiters and funds were applied to the program in FY 2006 and FY 2007.
  • DoD has a renewed emphasis on monitoring this program. Performance goals for recruiters are updated monthly to meet targets provided by the manppower planners. DoD provides monthly public reports on its performance and grades itself in its Balanced Scorecard and in quarterly Office of Management and Budget updates.

Improvement Plan

About Improvement Plans

We are taking the following actions to improve the performance of the program:

  • Increasing the potential incentives available to new recruits.
  • Developing measurements of the impact of different recruiting tools - e.g. Is it more effective to increase advertising or pay higher bonuses to get the quality and quantity of needed recruits?

Learn More

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