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Organizing Your Planning Team and Recruiting Partners


Possible Planning Barriers

Limited Staffing
Keep it simple.  Make all decisions with simplicity in mind when staff time is limited.  Share and delegate the workload with your partner organizations.

Limited Budget
Previous VERB Scorecard campaign sites with limited funds relied on donations or dove-tailed with other events.  Prioritize the campaign elements, and then similarly prioritize the expenditures.  Borrow ideas, graphics, and video clips from other VERB Scorecard campaign sites on the VERB Scorecard Campaign CD-ROM.

VERB Scorecard campaigns have been implemented on shoe-string budgets, but even the size of the shoe-string has ranged from $100 to $1,200 to $35,000 plus staff time. Line items in the campaign budget include promotional materials, printing, prizes, special events, billboards, advertising and contract labor.

The following planning strategies may help to organize an effective Scorecard campaign:

 

 

 

Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health 

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Youth Media Campaign