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What is a VERB Scorecard Campaign?

VERB Testimonials

"I tried things I never tried before.  I went bowling and climbed rocks.  I went outside and played more than I usually do."
-2004 VERB Scorecard tween participant

“I never thought about if my kids exercised or not. The Scorecard made me think about it every day. And now I’m still checking.”
-Parent of a 2004 VERB Scorecard participant

“Coordinating a VERB Scorecard campaign not only got tweens more active in our community, it spurred us to partner with community agencies and businesses we had never worked with before. Partners were more committed to offering physical activity opportunities to youth even after the campaign. The Health Department’s standing increased as we involved the mayor, local sports heroes and the media.”
-Anita Courtney, Lexington Fayette County Health Department

Community groups can take advantage of the VERB campaign’s popularity among tweens and give the national campaign local roots. By being associated with the national campaign, community-based VERB Scorecard campaigns benefit from instant recognition and credibility among tweens, which increases the likelihood that the community-based campaign will be successful.

A VERB Scorecard campaign makes physical activity accessible, exciting and rewarding for tweens. The VERB Scorecard is the ticket for tweens to great deals on a variety of fun, cool and physically active special events, services and programs. Tweens track their physical activities on the VERB Scorecard, and redeem completed VERB Scorecards for fun and cool stuff.

Community-based VERB Scorecard campaigns also increase parents’ awareness of available physical activity opportunities for tweens, and strengthen the commitment among community partners to make opportunities more accessible. Businesses and service agencies benefit from the increased traffic or participation when tweens bring in the VERB Scorecard and do the VERB to get their cards stamped. Parents have a simple reminder to keep their children active, and plenty of events and great deals to make it easier for them to do so. And, your organization leads the way, catalyzing your community to identify local solutions that advance healthy lifestyles.

Lexington, Kentucky launched the first VERB Scorecard community-based campaign in 2004. Since then many more communities (see page 22) have implemented or planned their own campaigns, each one adapting it to their local data, resources and needs. This guidebook identifies the decisions your community group will need to consider, and describes the steps to implement the basic model of a VERB Scorecard community-based campaign. Adjust the model to your local data, resources and needs.



Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health 

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Youth Media Campaign