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Designing a Successful VERB Scorecard Campaign in Your Community

What is the VERB Campaign?

What is a VERB Scorecard Campaign?

Keys to Success

Organizing Your Planning Team and Recruiting Partners

Designing Your VERB Scorecard Campaign Model

The Big Payoff:  Rewarding Tween Behavior with Prizes, Perks, and Rewards

Designing and Testing Your VERB Scorecard Campaign Materials

Launching Your VERB Scorecard Campaign

Evaluating Your VERB Scorecard Campaign

Special Events

Appendix

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Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health 

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United States Department of Health and Human Services
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Youth Media Campaign