Designing Your VERB Scorecard Campaign Model
This guidebook organizes your planning efforts and shares the experiences of
previous VERB Scorecard campaign sites. Successfully tailoring the campaign
model requires reliable data on which to base decisions. Your planning team
should have enough information to reasonably assess and understand your
community, even if the most precise or rigorous statistical data is not
available to you. The design of your campaign is impacted by your target
audience segments, partner/vendor participation, your planning team and other
community needs and resources.
Use tips on the following topics to help you design your campaign model.
Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention
and Health Promotion, Division of Adolescent and School Health