Having a Successful Physical Activity Event
INTRODUCTION

During the past 20 years, the combination of decreased physical activity and unhealthful eating has resulted in a doubling of the percentage of overweight children and adolescents. Recent reports indicate that five of every eight children aged 9 to 13 do not participate in any organized physical activity during their non-school hours, and almost one fourth do not engage in any free-time physical activity.

The VERB™ campaign directly and effectively reaches the national tween audience (9 to 13 year olds) to create a demand for physical activity, while campaign partners provide the local opportunities and local motivations for tweens to be active. This guide was created to help make your youth-focused physical activity efforts more appealing to tweens. If your goal is to encourage physical activity among 9 to 13 year olds in a way that has proven effective, you will find this guide beneficial whether or not you connect your efforts to the VERB brand.

Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention and Health Promotion, Division of Adolescent and School Health