Having a Successful Physical Activity Event
VERB CAMPAIGN BACKGROUND
VERB is a national,
multicultural campaign that
encourages tweens to be
physically active every day.
The VERB campaign uses a
combination of paid
advertising, school and
community
promotions, and the Internet to
promote physical activity as cool,
fun, and a way to have a good
time with friends. The successful,
five year campaign began in 2001
and comes to a close in 2006.
The VERB brand was launched to
get kids in America active and 'off
the couch' by embracing positive
physical activity. We have
surrounded kids with VERB
messaging and communications
making this a genuine movement
that has resulted in positive health
behavior among our young people.
VERB is found in:
- Advertising: TV, print, & radio
- Schools
- Community-based organizations
- Web
- Local communities
A verb usually connotes action,
and that’s exactly what VERB is
about – getting tweens physically
active. VERB motivates every
tween, not just the athletic ones,
to find their verb. It is about
getting up and moving.
The campaign inspires tweens to
increase physical activity. It
provides opportunities for them
to add activity into their lives and
provides ideas and resources to
help tweens find ways to get
active.
VERB seeks to change how tweens think about physical
activity by emphasizing its fun
aspects. It encourages them to
find new activities and to
incorporate fun physical activity
into their everyday lifestyles.
Page last reviewed: August 1, 2007
Page last modified: August 1, 2007
Content source: National Center for Chronic Disease Prevention
and Health Promotion, Division of Adolescent and School Health |
