Plan Components for the Problem Description
II. Target Audience
The second plan component is the target audience. You will need to understand
which groups of people need to change their behavior to positively impact the
problem. Developing this understanding begins the process of selecting a target
audience.
In the problem description phase, complete the following activities to identify
the target audience and learn more about them:
- Determine the criteria for selection.
- Identify potential broad target audiences (who should change behavior).
- Identify potential secondary audiences (those who influence the primary target
audience).
|