Develop Intervention Details
Incentives
Think carefully about any incentives you offer for participating in your
program. Sometimes incentives are used to get people to pay attention to what
you are doing. Ideally, though, you should use incentives or motivators that
will help people change their behavior, not just participate in your program. If
you decide to use prizes or other tangible incentives, make sure they are ones
that the audience segment would actually want and are relevant to the desired
behavior change. No matter what type of incentives you use, they should not make
up your entire promotional plan.
Work through any rules that you will need about who can win prizes or receive
incentives before the program starts. You may need to think of many possible
contingencies, for example, whether someone who completes half of the program is
eligible for an incentive or not.
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