Scenario 15
![Rosa](https://webarchive.library.unt.edu/eot2008/20081105013413im_/http://cdc.gov/nccdphp/dnpa/socialmarketing/training/images/rosa_normal_small.gif)
"Here are the gaps we've listed. We're not sure about all of them."
Key Decisions |
What we know (existing data)
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What we don't know (information gaps) |
Formative Research Questions |
What are we asking them to do?
(Behavior recommendation) |
- Decision made that the broad behavioral goal is to reduce TV
screen time.
- Ideal behavior—recommendations from American Academy of
Pediatrics.
- Details about TV watching behaviors in the home (literature and
surveys of U.S. parents).
|
- The types of practices that are associated with or contribute to
TV screen time.
- Feasible behavior changes to ask of the target audience
(considering current and ideal behaviors).
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