Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Develop Intervention Details

Resources

Resources for developing communication messages and materials include the following:

The Pink Book
National Cancer Institute

Media Advocacy Resources

Community Tool Box chapter on Media Advocacy
University of Kansas
APHA Media Advocacy Manual (PDF-76k)
Media Advocacy and Public Health: Power for Potential
Simply Put (PDF-2.74Mb)

Messages and Materials

Any messages and materials that you develop have to follow through with communicating the benefits you promise in your strategy and reducing barriers that you know the audience has. If you develop or modify materials or messages, pretesting them with the audience before you release them is critical.

photo of a brochure on a bed