Make Strategy Decisions
Write Behavioral Objectives
If you don't have specific baseline data on the behavior for your
audience, write the objectives as specifically as possible
without this information. Once you begin the intervention plan to collect this baseline data from the participants. At that time, you should
go back to your objectives and revise them so that they are appropriately
specific and measurable.
Tip
You may be required by your funding agency or your own organization to write
objectives for your program or intervention. These objectives are not
necessarily the same as behavioral objectives for a social marketing
intervention. Check with your funding agency to find out what type of objectives
they require. You may need to wait to write process and outcome objectives until
you've started working on a detailed program plan and a monitoring and
evaluation plan in phases 4 and 5.
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