Develop Intervention Details
Partnerships and Agreements
As you shift from planning the broad strategy of the intervention to
developing activities and planning the details, you may need to look at your
current partnerships and planning teams. Do you still have the right people? You
may need to add partners with different skills or resources, such as
organizations that can help with implementation or planning team members
who can help you with the logistical details.
Treat new partners (and existing ones) as audiences. Think about what the
benefits of partnering with you might be from their perspective. You want them
to do something for you, so what can you provide in return?
- Can you provide
credibility to their organizations?
- What about access or visibility to a new
group of customers or potential donors?
- Can you share advertising costs, or
increase exposure of their name?
- What do you have that they want?
If you don't know what they might want, you can always ask. Promise meaningful
benefits and then deliver on them.
Any commercial partner is likely to be concerned about cost and profit. If you
can show evidence that partnering with you will increase their business or their
profits, you have a strong case. At the very least, make sure you won't decrease
sales or profits. |