What Makes Social Marketing Different?
Looking Ahead
We’ve discussed the following elements
- Audience orientation.
- Audience segmentation.
- Behavior change.
- Competition.
- Exchange.
- Marketing mix.
There
are
the pieces of social marketing that, when integrated, form a social marketing
program. Again, it's the collective use of these elements that make a social
marketing program. The next topic, the social marketing planning process,
describes the phases involved in a social marketing approach to planning a
program. Each of these phases is then described in-depth during the next six
modules of this course.
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