Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Plan Components for the Problem Description

You will think about each of the plan components broadly in the problem description phase and then make decisions that narrow their scope during the next phases. A link to the planning questions document will appear periodically to remind you of appropriate questions to ask. You should be able to begin answering some of these questions in phase 1. Those you cannot answer may become information gaps that you choose to fill in phase 2, formative research.

Limited Resources?

If you and your staff don't have time to work on a detailed problem description, see if you can get a local undergraduate or graduate student to take charge of this phase. They usually have easy access to literature and a defined project such as a problem description can be helpful to their education.