Make Strategy Decisions
Choose a Behavior
How audience segment can affect behavior choice:
Broad Behavior |
Segments
|
Specific Behavior |
Eating more fruits and vegetables |
Segment 1: Currently eats most meals at home. Eats fruits with breakfast
and vegetables with dinner meal, but still not enough to meet government
recommendations. |
Add one serving of fruits or vegetables to the lunchtime meal |
Segment 2: Currently eats most meals outside the home. Eats fruits and
vegetables rarely. |
Choose meals with fruit or vegetable options while eating out. |
Getting more
physical activity |
Segment 1: Working parents of young children who have limited amounts of
time to be physically active during morning or evening hours because
they need to take care of children. |
Spend 30 minutes of lunch hour walking around the office building. |
Segment 2: Parents of school age children who want to spend more quality
time together as a family. |
Spend 30 minutes in the evening playing active games outside with
children. |
Breastfeeding |
Segment 1: Women who give birth without having made up their minds about
whether or not they'll breastfeed their newborns, but are open to the
idea. |
Do not accept formula samples at hospital after birth of child. |
Segment 2: Women who have decided to breastfeed but have difficulties
after leaving the hospital. |
Call a lactation consultant when having problems. |
Reducing television
watching |
Segment 1: Families with a TV in their child's bedroom when the child
starts school and who believe that excess TV can impact school
performance. |
Remove the TV from child's bedroom. |
Segment 2: Families who consistently watch TV during mealtimes. |
Turn the TV off during mealtimes. |
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