Pretesting
How to Pretest
Pretesting can be done in a variety of ways, depending on the level of
resources you have. You may want to set up an "advisory group" made up of
members of your audience segment who can give you clear and honest feedback
about the components you are proposing. You could also try to find an existing
group of target audience members. Maybe they are part of a school PTA or a
church group. See if you can have some time at one of their meetings to get
feedback.
Limited Resources?
Using existing groups or setting up a volunteer advisory group can be very
cost-efficient ways of pretesting. Depending on what and how you're testing,
you could also try intercept interviews. Catch people at the grocery store or
dropping their kids off at school and ask them a few short, simple questions. If
you do this be sure to develop a screener to ensure that you are talking to
someone who is part of your audience segment. Also, make sure to get permission
from property owners or businesses if you plan to stop people on their property.
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