Step 1: Analyze Information Gaps
II: Target Audience
Analyze Audience Gaps
Based on the information about segmentation and secondary audiences, you can see
some of the decisions you'll need to make later in this phase. Again, you may
want to look at the Formative Research Question Worksheet to identify any other
key decisions you may have missed, or the Gap Analysis Questions Worksheet to
help you decide which of the gaps you've identified should be kept. Some of the
information gaps about your audience will probably overlap with information gaps
about the behavior. It's not as important to figure out which category they
belong in as long as they are identified and you choose the appropriate gaps to
fill.
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