Course Overview
Social Marketing Basics
Phase 1
Module 2
Module 3
Module 4
Module 5
Module 6

Make Strategy Decisions

Choose an Audience Segment

Resources

Strategy Development Worksheet

If you have more than one option for a target audience segment at this point, it may be helpful to make a list of these and compare them. If you are completing the Strategy Development Worksheet, list the program goal and audience segment at the top. Complete a separate worksheet for each segment you have chosen.

Need to review? See Phase 2: Audience Segmentation.

Tip

If you choose to work with more than one audience segment, you should have separate behavioral targets and a different marketing strategy for each.