Step 2: Describe or Plan the Program
Step 2 of program evaluation is to describe or plan the program. This is the work that you complete in phases 1-4 of the
social marketing process. For example, in phases 1 and 2, you learn about your
audience and the environment. In phase 3, you determine what the behavioral and
intervention outcomes should be.
You should have already started working on a logic model by now. Use this time to add details. According to the
Physical
Activity Evaluation Handbook, a logic model
- "Describes the core components of the program
- Illustrates the connection between program components and expected outcomes,
and
- Includes pertinent information regarding program context (i.e., influential
factors)."
The components of a basic logic model include: influential factors, inputs,
activities, outputs, initial outcomes, intermediate outcomes, long-term
outcomes, and your program's goal.
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